The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive at an SVOD platform, the demand data for "Brooklyn Nine-Nine" in October 2023 in the Netherlands can be used to make informed content acquisition decisions. The show has 11.0 times the audience demand of the average show in the Netherlands, with only 2.7% of all TV shows having this level of demand. "Brooklyn Nine-Nine" has higher demand than 99.5% of all crime titles in the Netherlands. This means that the crime genre is likely a strong genre for the Netherlands' audience.
In terms of content valuation, the demand for "Brooklyn Nine-Nine" in the Netherlands has been decreasing recently, with a decrease of 6.0% in demand during October. However, demand spiked in late October, indicating a resurgence of interest in the show. "Brooklyn Nine-Nine" also has exceptional longevity, outstanding momentum, and exceptional franchisability, which can be considered when valuing the content. The show's travelability is also outstanding, indicating high international demand, with a 35% demand in the Netherlands compared to its home market, the United States.
The top 10 global markets where "Brooklyn Nine-Nine" is most in-demand can be used to inform distribution decisions, with the United States, Australia, United Kingdom, Germany, France, Canada, Netherlands, China, and Brazil all having outstanding demand for the show, outperforming the demand of the average TV show in each market. This indicates that the show has global appeal, and its distribution can be tailored to capitalize on demand in these markets.
The fans of "Brooklyn Nine-Nine" also like other shows such as "The Mandalorian," "Ted Lasso," "What We Do In The Shadows," "Last Week Tonight With John Oliver," "Game Of Thrones," "Bob's Burgers," "Loki," "Foundation," and "WandaVision." This information can guide programming decisions, and the content can be scheduled around similar shows to attract and retain viewers.
Finally, the comparison of "Brooklyn Nine-Nine" performance on a rolling year basis vs. the last 30 days reveals that the show's popularity has increased. The peak demand of 14.4 times the average over the course of the year has increased to 12.1 times the average in the last 30 days, indicating that the recent demand spike is a part of a larger trend.
Overall, the analysis of "Brooklyn Nine-Nine" in October 2023 in the Netherlands using demand data can help entertainment executives make more informed content acquisition, distribution, programming, and content valuation decisions.
Brooklyn Nine-Nine's travelability to Netherlands in the last 30 days is 34%, which means that the audience demand for Brooklyn Nine-Nine is 34% of the demand in its country of origin, United States. Click through to another market to discover how well Brooklyn Nine-Nine travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Netherlands as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. NBC, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Netherlands. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Brooklyn Nine-Nine.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as Netherlands to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Brooklyn Nine-Nine from partners like NBC.
Studios in Netherlands are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Brooklyn Nine-Nine? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Netherlands, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as NBC to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Netherlands. Contact us now to leverage a return-focused selection criteria for title acquisition from NBC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Brooklyn Nine-Nine. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as NBC to fortify your competitive position in Netherlands. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Brooklyn Nine-Nine), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including Netherlands. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Brooklyn Nine-Nine, including those that have not even been released. Appeal to your target markets, including Netherlands, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Brooklyn Nine-Nine is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Brooklyn Nine-Nine, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using demand datasets from Parrot Analytics for Brooklyn Nine-Nine in Netherlands. We provide our partners with valuable entertainment industry insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.