The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make smart decisions about your TV series or portfolio of shows? Look no further than demand data, which can provide you with valuable insights into audience interest and engagement. As an example, consider the case of "Chicago Med," the latest addition to executive producer Dick Wolf's popular Chicago-based series of TV shows.
By using our demand data tools, we can access a wealth of information about the popularity of "Chicago Med" over the last month in the Netherlands. With demand that is 9.6 times greater than the average TV show in this market, "Chicago Med" is clearly resonating strongly with audiences. In fact, only 2.7% of all TV shows achieve this level of demand. What's more, this show's audience demand has been increasing recently: its 9.0 times greater-than-average demand over the last 90 days has edged up to 9.6 times greater-than-average over the last 30 days.
Furthermore, demand data can help us understand how "Chicago Med" ranks in its genre in the Netherlands, and where its audience overlaps with that of other shows. We can see that it ranks at the 99.3rd percentile in the drama genre – meaning that it has higher demand than 99.3% of all drama titles in the Netherlands. Additionally, we can identify other shows that fans of "Chicago Med" also enjoy, such as "Chicago P.D.", "Law & Order: Special Victims Unit", and "Grey's Anatomy".
Demand data can also be used to assess international performance, in this case the travelability of "Chicago Med." We've found that this TV series had 56% of the demand in the Netherlands compared to its country of origin, the United States. The outstanding worldwide audience demand for "Chicago Med" indicates a high level of travelability, meaning that it should perform well in various markets around the world.
Taking a deeper dive into demand data can reveal even more important insights. For example, by examining the top 10 markets where "Chicago Med" is most in demand, we found that the show outperforms the average TV show in each of them. The United States is "Chicago Med"'s number one market globally, followed by the United Kingdom, South Africa, and Australia. This information is valuable for understanding where "Chicago Med" has the strongest audience following, and where the show may have the most potential to expand in the future.
In addition, demand data can be used to assess the performance of a TV show over time. For "Chicago Med," we have found that its peak demand in the past year has decreased slightly compared to more recent months. However, its longevity is outstanding, meaning that this show has great potential to continue attracting audiences in the future.
Finally, demand data can be used to help make informed content decisions. For example, executives may use this information to decide whether to acquire or produce more content in a similar genre or with the same creative team. They may also use the data to better understand audience interests, and to develop targeted marketing campaigns. Additionally, content valuation can be used to determine the value of a specific title, or an entire library of shows, to a streaming platform or other potential buyers.
Ultimately, demand data is an essential tool for executives looking to understand how to make smart programming and distribution decisions in the highly competitive entertainment market. With access to the right data and analytics tools, executives can make informed decisions that will help drive audience engagement, retain current subscribers, and attract new ones.
Chicago Med's travelability to Netherlands in the last 30 days is 58%, which means that the audience demand for Chicago Med is 58% of the demand in its country of origin, United States. Click through to another market to discover how well Chicago Med travels internationally.
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Acquire the best shows from partners such as NBC to fortify your competitive position in Netherlands. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Chicago Med), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Chicago Med is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Chicago Med, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:03 p.m. PST using demand analytics from Parrot Analytics for Chicago Med in Netherlands. We provide our partners with meaningful television industry know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.