The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a critical tool for entertainment executives to evaluate the performance of their content and optimize their acquisition, distribution, and programming strategies. Parrot Analytics is a leader in providing demand data insights by analyzing audience behavior across different platforms and markets. In this article, we use the example of the television show "Deadliest Catch" in the Netherlands during October 2023 to demonstrate how demand data can inform various strategic decisions.
One of the primary benefits of demand data is its ability to provide content valuation insights. By analyzing the demand metrics of a show, executives can determine its worth, its potential to drive audience engagement, subscriptions, and retention, as well as its monetization potential. In the case of "Deadliest Catch," we see that the show has 10.2 times the audience demand of the average show in the Netherlands, with only 2.7% of all TV shows having this level of demand. By evaluating the show's demand in the Netherlands, Parrot Analytics has assessed it as outstanding value, which indicates that it has higher demand than 99.9% of all documentary titles in the Netherland. Furthermore, the demand for "Deadliest Catch" increased recently, indicating that audiences remain captivated by the content.
In comparing the performance of "Deadliest Catch" on a 1-year rolling basis versus the last 30 days, we can see that it has become increasingly popular in the latter period. The show's average demand on a rolling year basis was 6.9 times the average title, compared to 10.2 times the title average for the last 30 days. This growth in audience demand indicates that "Deadliest Catch" is capturing the attention of a broader audience and has excellent monetization potential.
Since content is produced for a global audience, entertainment executives must consider demand data when deciding on content licensing, production, and distribution. By examining the top 10 global markets where "Deadliest Catch" is most in-demand over the last 30 days, we see that this TV series outperforms the demand of the average TV show in each of these markets. The United States is the show's number one market globally, with outstanding audience demand of 12.2x. Australia is ranked second, followed by Canada, the United Kingdom, and the Netherlands. Access to such demand data enables the executives to make informed acquisition and distribution decisions.
Demand data can also inform content creators about show's potential spin-off and franchising opportunities. Parrot Analytics' global performance measure across six dimensions discovers "Deadliest Catch" has remarkable franchisability potential and is likely to perform well in its spin-off attempt.
In conclusion, Parrot Analytics' demand data provides entertainment executives with the critical insights they need to make informed content decisions. By analyzing audience behavior, decision-makers can understand how to maximize the performance of their content in different markets, optimize acquisition and distribution strategies, and identify growth and monetization opportunities. Importantly, executives can unlock content valuation from the demand insights and use them to drive revenue and profit.
Deadliest Catch's travelability to Netherlands in the last 30 days is 77%, which means that the audience demand for Deadliest Catch is 77% of the demand in its country of origin, United States. Click through to another market to discover how well Deadliest Catch travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s Deadliest Catch is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Deadliest Catch, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Adventure Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on April 18, 2024, 2:01 p.m. PST using television demand analytics from Parrot Analytics for Deadliest Catch in Netherlands. We provide our partners with comprehensive SVOD insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.