The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working in a TV production company, you're always on the lookout for the next great project that will resonate with your audience. This is where demand data comes into play. Parrot Analytics' demand data analysis provides insight into the popularity of TV shows with a granular, interactive, and actionable representation of how in-demand content is within and across different markets. To illustrate this, we can use the popular show "Foundation" as an example.
One of the most significant insights that demand data provides for content decision-makers is content valuation. With the use of demand data, you can get answers to essential questions like how much a series is worth, what baseline value a title has, and how to assess exclusivity value. Content valuation using demand data helps you understand how much to spend on content to achieve your goals. With regards to "Foundation," we can see that it has thirteen times the audience demand of the average show in the Netherlands over the last 30 days, which is an outstanding rating. Thus, it has significant content valuation, which means that it is worth investing resources into and taking risks to meet the expanding international audience's demand.
Another use of demand data is to gain insight into the content's global popularity relative to its home market. For instance, the demand for "Foundation" in the Netherlands is 66% of the demand in its country of origin, the United States. With this information, as an executive, you can now assess the TV series' potential for international distribution and gauge the show's travelability, which is one of the six dimensions Parrot Analytics measures using the Parrot Pulse.
Demand data also helps in making decisions about acquisitions and distribution. For instance, if "Foundation" is to be distributed in the Netherlands, the audience's reception to the show's content in the location can be estimated using the demand data. In October, the demand for the show decreased by 6.5% in the Netherlands, which can be used to guide the decision on targeted marketing campaigns to improve the show's viewership.
Apart from distribution and acquisition decisions, demand data also informs programming decisions. Identifying viewers' taste patterns helps to create targeted programming for the audience. We can also use "Foundation" as an example in this regard. The data shows that other shows that fans of "Foundation" also like are "Star Trek: Strange New Worlds", "The Wheel Of Time", "Silo", "Invasion", "Loki", "The Mandalorian", "Star Trek: Lower Decks", "Rick And Morty" and "Gen V". As an executive, you can analyze the common themes across these shows to inspire new content ideas that meet the audience's expectations and increase the chances of success.
In summary, demand data helps executives make informed content decisions by providing a way to value content, estimate audience reception, and assess content's global popularity relative to its home market. Demand data informs acquisition, distribution, and programming decisions. Overall, content decision-makers can use demand data to optimize their investments, tap into market trends, and develop innovative content strategies that will appeal to their audience.
Foundation's travelability to Netherlands in the last 30 days is 70%, which means that the audience demand for Foundation is 70% of the demand in its country of origin, United States. Click through to another market to discover how well Foundation travels internationally.
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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in Netherlands. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Foundation), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Foundation is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Foundation, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 18, 2024, 12:42 p.m. PST using demand analytics from Parrot Analytics for Foundation in Netherlands. We provide our partners with valuable TV industry capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.