The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you need to understand how demand data can help you make informed decisions. Let's take the example of "Good Omens" in the Netherlands during October 2023.
Firstly, by using demand data from Parrot Analytics, we can see that "Good Omens" has 17.6 times the audience demand of the average show in the Netherlands during the last 30 days. This means that it is a highly popular show in this market and, therefore, it has high content valuation.
Secondly, we can see that the show's rank has decreased by seven spots in October in the Netherlands, and audience demand decreased by 11.9% compared to the previous month. Therefore, it might be necessary to investigate the reasons why this has happened or to implement strategies to prevent further decline.
Thirdly, we can identify which shows are popular among "Good Omens" fans, providing insights into other titles that could be of interest to audiences.
Fourthly, we can see that the show is performing outstandingly across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. These measurements can help executives understand how a show performs in the global market and to assess its potential for international expansion.
Fifthly, when comparing the performance of "Good Omens" on a rolling year basis to the last 30 days, it is evident that the show has increased in popularity, with its average demand jumping from 7.9 times the average title to 17.6 times during the last month, which could help executives to make strategic decisions for future programming.
Finally, by examining the show's performance in the top ten global markets, we can see that it is outperforming the demand of the average TV show in each of these markets. Here, executives can take insights into the show's target audience, identify the geographic areas with the highest market potential and use these data to make more informed acquisition or distribution decisions.
In conclusion, demand data provides insights that can help executives to make informed decisions about their content strategies. Analyzing audience demand for TV series such as "Good Omens" can help them identify how popular a show is in a specific region, understand its standing in the global market and use it to determine content valuation, evaluate its performance, identify which shows are popular among its target audience, and assess future potential for growth.
Good Omens's travelability to Netherlands in the last 30 days is 60%, which means that the audience demand for Good Omens is 60% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Good Omens travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Good Omens is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Good Omens, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Supernatural Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2:04 p.m. PST using analytics from Parrot Analytics for Good Omens in Netherlands. We provide our partners with far-reaching entertainment industry workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.