The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Television executives have a challenging task in determining what programming their audiences want to see, which is where demand data comes in. Let's use "Hell's Kitchen" in the Netherlands as an example of how demand data can be used to make informed content decisions.
Content Valuation: Television executives can determine the value of a specific title or library of titles by analyzing demand data. Using Parrot Analytics' content valuation system and global content demand and supply, executives can calculate how much a title contributes to any platform in any region. In the case of "Hell's Kitchen," the show's demand is outstanding and has been on the rise, indicating that it is a series that resonates strongly with the local audience and is worthy of continued investment.
Programming Decisions: By analyzing the show's performance over time across several dimensions, executives can make data-informed decisions. For instance, "Hell's Kitchen" has achieved peak demand of 12.2 times the average for a TV show compared to 10.6 times the average in the last 30 days. The growing popularity suggests that the show is resonating with audiences in the Netherlands and that executives should focus on programming more of these types of shows.
Acquisition Decisions: Decisions on which shows to acquire can be made better informed by using Parrot Analytics' demand data. In the case of "Hell's Kitchen," its popularity and its peak demand position indicate that acquiring the show, particularly the newer seasons from the past year, is a talent acquisition strategy that can pay off in terms of attracting new subscribers and reducing churn.
Distribution Decisions: By looking at the data behind which platforms are driving the highest demand for "Hell's Kitchen," decision-makers can optimize their distribution strategy. By analyzing the demand data, executives can better gauge the audience's viewing habits and preferences and which platforms are best-suited to increase the show's distribution. An important consideration in distribution decisions is travelability, which calculates the international demand for a show relative to its home market. For "Hell's Kitchen," the travelability score is good, indicating that there is potential for the show to find a broader audience on other international platforms.
Franchise and Spin-Off Potential: Another use of demand data is predicting the spin-off potential of a show. In the case of "Hell's Kitchen," the data indicates that franchisability is good, with demand for the show rising and holding steady over time, indicating that it offers potential for spin-off adaptations for different regions while still maintaining a strong audience.
In conclusion, using "Hell's Kitchen" in the Netherlands as an example, we can see how demand data can facilitate data-informed decision-making for television executives. The data on Hell's Kitchen's demand, popularity, peak demand, franchise potential, and travelability are essential factors to consider in the decision-making process of executives. By analyzing this data, decision-makers can create optimal strategic content plans that suit the audience's preferences, drive more signups, generate more engagement, and maximize content investments.
Hell's Kitchen's travelability to Netherlands in the last 30 days is 53%, which means that the audience demand for Hell's Kitchen is 53% of the demand in its country of origin, United States. Click through to another market to discover how well Hell's Kitchen travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Hell's Kitchen is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hell's Kitchen, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 19, 2024, 2 p.m. PST using demand analytics from Parrot Analytics for Hell's Kitchen in Netherlands. We provide our partners with far-reaching television insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.