The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, leveraging demand data can help make more informed decisions regarding content acquisition, distribution, and programming. Using the example of "Invincible," recently launched in the Netherlands, let's explore how demand data can be used:
Content Valuation: Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title to any platform in any region. Using the demand data, we can calculate the value of investing in Invincible, reveal the return on investment, and measure the show's ability to drive subscriptions and reduce churn rates on any platform in the Netherlands.
Audience Targeting: Understanding the demand data in the Netherlands and other countries in which "Invincible" is popular can help executives target their audiences effectively. Identifying which audiences are engaging with the show allows executives to tailor marketing campaigns, ensuring that the right audiences are targeted with the right messaging and incentives to maximize brand appeal and grow their audience.
Programming Decisions: The Parrot Pulse provides an independent measure of a show's global performance across six dimensions. In the case of "Invincible", the Parrot Pulse reveals that the show has exceptional travelability. Knowing that the show has exceptional international demand relative to its home market is valuable in facilitating programming decisions like identifying which international markets to release the show next - and targeting marketing campaigns promotional content to reach diverse target audiences.
Distribution Decisions: Based on the demand data across borders, the potential for "Invincible" to travel and perform well in new markets around the world is high. Doubling down on investments to expand distribution across the world in coordination with the optimal global schedule could be an excellent decision.
Franchisability: Another important application of demand data is to determine whether a show has the potential for spin-offs or other derivatives. For "Invincible", we see that its spin-off potential is outstanding. Looking at other countries such as the United States and Canada’s demand, the title has significant opportunities for a new spin-off due to the success of the original series.
Content Acquisition: Lastly, demand data such as that seen with "Invincible" can be harnessed by content acquisition executives in identifying new investments with potential demand. Based on demand data, "Invincible" shows a high level of demand in the Netherlands, UK, Russia, France, Brazil, and Australia, and is a valuable global property for SVOD platforms or linear networks alike.
Invincible's travelability to Netherlands in the last 30 days is 30%, which means that the audience demand for Invincible is 30% of the demand in its country of origin, United States. Click through to another market to discover how well Invincible travels internationally.
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Acquire the best shows from partners such as Amazon Prime Video to fortify your competitive position in Netherlands. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Invincible), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Invincible is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Invincible, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:04 p.m. PST using television demand datasets from Parrot Analytics for Invincible in Netherlands. We provide our partners with comprehensive entertainment industry insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.