The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can use demand data to make informed content acquisition and distribution decisions. The analysis of "Jersey Shore: Family Vacation" for the month of October 2023 in the Netherlands, shows how demand data can be used in strategic decision-making.
The outstanding demand for "Jersey Shore: Family Vacation" of 9.7 times the audience demand of the average show in the Netherlands over the last 30 days means that it ranks at the 99.6th percentile in the reality genre. The show is moving up its rank by 17 spots during October in the Netherlands. It also means that audience demand for the show has increased in the Netherlands by 5.7% during October 2023.
By examining the top 10 global markets where "Jersey Shore: Family Vacation" is most in-demand over the last 30 days, we can infer where the show has the most appeal. In the Netherlands, the show was one of the most requested TV shows, indicating that it has been successful with the Netherlands audience.
Entertainment executives could also use demand data to make content valuation decisions. For instance, it is possible to use demand data to answer questions like: how much is my series worth, how much of my series’ value is being driven by demand for one of its stars, what is the value of a content library to a platform over time, why should my series be considered a strategic asset for a streaming platform? By using Parrot Analytics’ content valuation system, executives can determine the dollar value contribution of any title, to any platform, in any region. They can quantify a platform-specific marginal revenue contribution, and how a title drives engagement across the rest of the catalog. They can also assess a TV series' ability to drive subscriptions and mitigate churn based on demand data.
Demand data can also help executives with subscriber acquisition, retention, and pre-release marketing decisions. It can be used to find out what titles to buy to grow or retain subscribers. Furthermore, it can help to optimize marketing campaigns ahead of a premiere. Demand data can also inform executives on how effective their marketing campaign is around a show. For example, for "Jersey Shore: Family Vacation," its momentum, which measures the pace of growth, is outstanding, indicating that its marketing campaign has been successful.
Demand data can also provide insights into the international appeal of a show. For instance, the travelability of "Jersey Shore: Family Vacation" is good, which means it has good international demand relative to its home market. By examining the top 10 global markets where "Jersey Shore: Family Vacation" is most in-demand, it revealed that the US is the show's number one market globally, followed by Canada, the UK, and Australia. This information can help executives to make better-informed content acquisition and distribution decisions.
In conclusion, demand data is a valuable tool that entertainment executives can use to make informed decisions concerning content acquisition, distribution, programming, and pre-release marketing. "Jersey Shore: Family Vacation" in the Netherlands provides great insights into how executives can use demand data to evaluate their shows. The show's outstanding demand has provided executives with insights into where it has the most appeal. Additionally, its high momentum suggests that its marketing campaign results in increased demand. Furthermore, by examining the top 10 global markets where the show is in-demand, executives can conclude where the show has the most appeal. Demand data has given executives an objective and credible piece of information that is essential in making informed content decisions.
Jersey Shore: Family Vacation's travelability to Netherlands in the last 30 days is 41%, which means that the audience demand for Jersey Shore: Family Vacation is 41% of the demand in its country of origin, United States. Click through to another market to discover how well Jersey Shore: Family Vacation travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular MTV‘s Jersey Shore: Family Vacation is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jersey Shore: Family Vacation, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Housemates Reality), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 28, 2024, 12:46 a.m. PST using television demand analytics from Parrot Analytics for Jersey Shore: Family Vacation in Netherlands. We provide our partners with essential SVOD expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.