The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
It is evident that demand data provides crucial insights into the audience's preferences and the popularity of TV shows, which is beneficial to various stakeholders in the entertainment industry. Taking the example of "Kitchen Nightmares" for the month of October 2023 in the Netherlands, entertainment executives can make informed content, acquisition, distribution, and programming decisions based on the following insights:
1. Content Valuation: Entertainment executives can use demand data to understand the value of their content and predict profitability. As seen with "Kitchen Nightmares," the show had 12.8 times the audience demand of the average show in the Netherlands over the last 30 days and a demand increase of 21.9%. Additionally, the show's franchisability and travelability were categorized as good and outstanding, respectively. This information can help stakeholders to estimate the ROI a specific title may bring to any given platform.
2. Decision Making: Demand data informs decision-making by providing insights on audience preferences and show's performance. For example, entertainment executives may decide to acquire a TV series if it has higher audience demand, like "Kitchen Nightmares," meaning it is more likely to attract new subscribers to their SVOD service and retain current ones. The show's demand data also reveals that audience demand has spiked in late October 2023, indicating that airing the show during that time may bring about higher viewership.
3. Competitive Benchmarking: Demand data powers competitive benchmarking as entertainment executives can compare the performance of their TV shows against other available titles in the market. Taking the Netherlands as an example, "Kitchen Nightmares" outperformed 99.9% of all reality titles in the country, which is crucial information for a distribution company or linear network competing against the others. A TV production company may also use this information to improve their production quality and content.
4. Understanding Audience Preferences: Through demand data, entertainment executives can understand what audiences are interested in and tailor their content to meet audience needs. Consumers who enjoyed "Kitchen Nightmares" also enjoyed other shows like "The Voice (US)," "MasterChef (US)," and "Ahsoka." This data is crucial as it helps executives to invest in programming that resonates with audiences, attract them, and increase viewer retention.
5. Global Appeal: Demand data shows how appealing a TV show is globally. For "Kitchen Nightmares," the United States is the show's leading market, followed by Canada and some other countries, including the Netherlands. Understanding the show's travelability is vital as it can inform business strategies, such as targeting specific markets or allocating budget for programming.
In conclusion, demand data is an essential tool for entertainment executives. They can use it to make informed content, acquisition, distribution, and programming decisions, to ensure they resonate with audiences and increase viewer retention. By partnering with data analytics companies like Parrot Analytics, executives can benefit from unique insights into audience demand and tailor their business strategies to grow in the competitive entertainment ecosystem.
Kitchen Nightmares's travelability to Netherlands in the last 30 days is 59%, which means that the audience demand for Kitchen Nightmares is 59% of the demand in its country of origin, United States. Click through to another market to discover how well Kitchen Nightmares travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Kitchen Nightmares is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kitchen Nightmares, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:03 p.m. PST using tv demand analytics from Parrot Analytics for Kitchen Nightmares in Netherlands. We provide our partners with extensive TV industry workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.