The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you want to make informed decisions about your acquisitions, programming, and distribution. Demand data provides valuable insights for those decisions. Take the case of "Law & Order: Special Victims Unit" for the month of October 2023 in the Netherlands. The show has 11.9 times the audience demand of the average TV show in the Netherlands over the last 30 days, indicating its outstanding popularity. Only 2.7% of all TV shows have this level of demand, highlighting its value in content valuation.
You can use demand data to answer questions like:
- How much is "Law & Order: Special Victims Unit" worth to our platform?
- Is the show popular enough to justify its acquisition cost?
- Should we program this show prominently on our linear network or pay TV network?
- Which markets should we target for content distribution?
Beyond content valuation, demand data also provides insights into show performance and popularity drivers. For example, "Law & Order: Special Victims Unit" ranks at the 99.6th percentile in the crime genre in the Netherlands, indicating excellent performance within its genre. However, its rank has dropped by 20 spots during October, which could prompt deeper analysis into the possible causes. By exploring its demand trend, you can determine whether there is a gradual decline in interest, a seasonal variation or a specific event that has caused the decline.
In addition, understanding the shows' audiences is crucial for determining the best strategy for branding, marketing, and merchandising. For instance, viewers who like "Law & Order: Special Victims Unit" may also enjoy other crime shows like "Criminal Minds" or "Chicago Fire." This information can be used to develop effective cross-promotion or to acquire similar content to create a cohesive viewing experience.
Moreover, analyzing the show's demand trend on a rolling year basis versus the last 30 days reveals that it has increased its popularity, therefore it would be advisable for a TV executive to capitalize on that trend. As an executive, you can also utilize the Parrot Pulse for "Law & Order: Special Victims Unit" to determine its global performance, including travelability, longevity, momentum, franchisability, and reach. The show's outstanding scores in these dimensions show that the show can boost your platform's performance in different ways, depending on your unique goals and objectives.
In conclusion, demand data on "Law & Order: Special Victims Unit" in the Netherlands provides valuable insights to guide your content decisions in terms of acquisition, programming, and distribution. Through demand data analysis, you can better understand the audience, identify possible causes for changes in demand, utilize cross-promotion, make informed content decisions, and develop an effective brand strategy.
Law & Order: Special Victims Unit's travelability to Netherlands in the last 30 days is 40%, which means that the audience demand for Law & Order: Special Victims Unit is 40% of the demand in its country of origin, United States. Click through to another market to discover how well Law & Order: Special Victims Unit travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Netherlands as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. NBC, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Netherlands. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Law & Order: Special Victims Unit.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Netherlands to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Law & Order: Special Victims Unit from partners like NBC.
Studios in Netherlands are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Law & Order: Special Victims Unit? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Netherlands, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as NBC to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Netherlands. Contact us now to leverage a return-focused selection criteria for title acquisition from NBC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Law & Order: Special Victims Unit. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as NBC to fortify your competitive position in Netherlands. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Law & Order: Special Victims Unit), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including Netherlands. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Law & Order: Special Victims Unit, including those that have not even been released. Appeal to your target markets, including Netherlands, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Law & Order: Special Victims Unit is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Law & Order: Special Victims Unit, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 8 a.m. PST using global demand metrics from Parrot Analytics for Law & Order: Special Victims Unit in Netherlands. We provide our partners with essential TV series workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.