The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives across the entire TV industry ecosystem are constantly making strategic content decisions – content acquisition, content distribution, programming, and content production decisions. These decisions can be risky, but they need to be made in order to remain competitive in the marketplace.
At Parrot Analytics, we use audience demand data to help you make more informed content decisions that are backed by data analysis. Using "Loki" for the month of October 2023 in the Netherlands, we can demonstrate how our demand data can be used to help you make smart decisions pertaining to content valuation, acquisition, distribution, and programming.
Using demand data to inform content valuation is a key aspect of Parrot Analytics services. When it comes to "Loki," the show’s demand in the Netherlands was 24.0 times the audience demand of the average TV show over the past month, which is outstanding. This information gives executives an idea of how much the show is worth and how it is performing relative to other shows. Additionally, executives can see how fan engagement with show content is changing over time using metrics such as the increase in demand for "Loki" over the past 30 days. Insights like this one enable OTT executives to value intellectual property more effectively.
Demand data can also be used to inform acquisition decisions, giving executives confidence to decide on the long term value of content. By examining fan behavior, it is possible to understand potential audience for future content. High demand for "Loki" in the Netherlands suggests that there may be an appetite for similar content on this platform. Executives can also use demand data to identify gaps in programming that are not being addressed by their current content offerings
Distribution decisions can also benefit from audience demand data by identifying where in the world there is high demand for certain TV programs, like "Loki." The data suggests that there is significant demand for the show in several markets, including the United States, the United Kingdom, Brazil, Canada, India, Australia, Russia, Germany, and China. Based on this information, OTT platforms can identify which regions to target for content distribution.
Program executives can also use audience demand data to guide programming decisions. For example, if an OTT platform wants to keep their current subscribers happy, they might want to consider acquiring shows like "Loki" that are consistently in high-demand. Additionally, executives can analyze demand data to determine which titles have the potential to grow subscriber audiences in new markets – Polish audiences that love action content, for instance, might be interested in "Loki" season two if it hasn’t been made available to them yet.
In conclusion, to manage their risk and create premium content that will drive more subscriptions, executives in the TV industry are starting to rely more heavily on data insights. At Parrot Analytics, we help executives make informed decisions about content valuation, content acquisition, distribution, and programming through the use of insights and demand data. The outstanding demand for "Loki" in the Netherlands in October 2023 provides a clear example of how data insights can work for companies in the entertainment industry.
Loki's travelability to Netherlands in the last 30 days is 44%, which means that the audience demand for Loki is 44% of the demand in its country of origin, United States. Click through to another market to discover how well Loki travels internationally.
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Capture more value from content opportunities in Netherlands as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. Disney+, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in Netherlands. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Loki), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney+ by incorporating country-specific trend and market demand factors for all markets including Netherlands. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Loki, including those that have not even been released. Appeal to your target markets, including Netherlands, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Loki is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Loki also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Loki, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been renewed on Dec. 10, 2023, 1:06 p.m. PST using global demand metrics from Parrot Analytics for Loki in Netherlands. We provide our partners with essential subscription-video-on-demand analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.
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