The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data from Parrot Analytics to make more informed content decisions, as well as acquisition, distribution or programming decisions. The case of "Murdoch Mysteries" for the month of October 2023 in the Netherlands provides a good example of how demand data can help with content strategy and valuation.
Firstly, demand data can help you value a series. In the case of "Murdoch Mysteries", Parrot Analytics' content valuation system is based on demand data, and it reveals the dollar value contribution of any title to any platform in any region. Using this system, you can estimate the ROI that this specific series would bring to your platform. You can also assess its ability to drive subscriptions and mitigate churn, as well as its value as an acquisition-driving or churn-reducing title.
Additionally, demand data can help you identify how much money to spend on content. For instance, "Murdoch Mysteries" currently has 9.9 times the audience demand of the average show in the Netherlands, making it an outstanding choice in the market. Its demand has also been increasing recently, as it was 8.2 times the average over the last 90 days. By analyzing such data, you can see how much the market values this title, and make more informed decisions related to content creation or acquisition.
Another way demand data can inform programming decisions is by providing insights into audience preferences. In the case of "Murdoch Mysteries", other shows that fans like are "Chicago Fire", "Family Guy", "The Irrational", "FBI : Most Wanted", "Loki", "The Simpsons", "Hudson And Rex", "Bosch: Legacy" and "The Morning Show (US)". By using this information, you can identify patterns in your audience's viewing habits and determine which genres are resonating most with them. Moreover, you can optimize your marketing campaign ahead of the premiere, leveraging data on which elements of existing content fans like the most.
Demand data can also help with distribution decisions. For instance, if you want to expand your platform globally, you can use Parrot Analytics data to map out the most popular genres in each local market. "Murdoch Mysteries" has outstanding demand not only in the Netherlands but also in other markets such as Canada, the United States, and the United Kingdom. By examining where demand for a show is most concentrated, you can determine which platforms you should target for distribution of your content.
Finally, demand data can help with subscriber acquisition and retention. "Murdoch Mysteries" is an outstanding example of how using demand data can help you determine which titles should be bought to grow or retain your audience. In October, audience demand for the show increased in the Netherlands by 58.4%, which suggests that this title has a highly-engaged audience. Similarly, you can use demand data to quantify the platform-specific marginal revenue contribution of a title.
Murdoch Mysteries's travelability to Netherlands in the last 30 days is 55%, which means that the audience demand for Murdoch Mysteries is 55% of the demand in its country of origin, Canada. Click through to another market to discover how well Murdoch Mysteries travels internationally.
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Acquire the best shows from partners such as CBC to fortify your competitive position in Netherlands. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Murdoch Mysteries), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBC by incorporating country-specific trend and market demand factors for all markets including Netherlands. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular CBC‘s Murdoch Mysteries is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Murdoch Mysteries, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on March 28, 2024, 11:05 p.m. PST using tv demand metrics from Parrot Analytics for Murdoch Mysteries in Netherlands. We provide our partners with extensive TV series capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.