The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at an OTT or SVOD platform, you might be considering how to allocate your content budget, what shows to acquire, or how to optimize your programming decisions for maximum audience retention. As well as tapping into the expertise of your team, data is a valuable tool that can help you make informed decisions that are grounded in evidence. In this article, we'll take a closer look at how demand data can be used to inform content decisions - referencing a specific example of a popular TV show, On Patrol: Live, which aired in the Netherlands in October 2023.
One of the key ways demand data can be used is to inform content valuation. By looking at the audience demand data for a show, you can begin to get a sense of how popular it is and how well it might perform on your platform. In the case of On Patrol: Live, we can see that the show has a demand 9.2 times higher than the average show in the Netherlands over the past 30 days. This is an outstanding level of demand and suggests that the show is highly valued by audience members. Additionally, demand has been increasing in recent weeks, suggesting that the show's popularity is on the rise. As an entertainment executive, you can use this information to assess the potential value of the show and determine whether it is a good fit for your platform.
Another way demand data can be used is to help you identify what types of content are currently popular in a specific market. With On Patrol: Live, we can see that it is performing particularly well in the documentary genre, where it is ranking at the 99.8th percentile. By understanding what genres are resonating with audiences in your market, you can make more informed decisions about what types of content to prioritize.
Demand data can also be valuable for understanding how a show is performing relative to its competitors. By looking at what other shows fans of On Patrol: Live are watching, you can get a sense of what other types of content are popular with your target audience. This information can help you to acquire or produce similarly themed content that is likely to appeal to the same group of viewers.
Demand data can also be used to inform pre-release marketing strategies. By understanding what elements of existing content your fans like the most, you can optimize your marketing strategy ahead of a premiere and target viewers who are most likely to enjoy the show. Additionally, demand data can inform decisions around supply and demand and help you identify what types of content exhibit opportunity to acquire or produce.
Finally, demand data can uncover under-monetized titles and enable you to find new opportunity markets for content distribution. In the case of On Patrol: Live, we can see that demand for the show is high in the Netherlands, Canada, Norway, Switzerland, Germany, the United Kingdom, Sweden, and Australia. By leveraging this information, you can make more informed decisions about how to distribute the show globally and identify new markets where demand exists.
In conclusion, as an entertainment executive, demand data can be a valuable tool that can help you make more informed content, acquisition, distribution, and programming decisions. By examining the demand data for a show like On Patrol: Live, you can gain insights into audience preferences, identify new markets, understand how your show is performing relative to its competitors, and make more informed decisions that are grounded in evidence. So, whether you're tasked with allocating a content budget, acquiring new shows, or optimizing your programming decisions, you can use demand data to help inform your strategy and make progress towards your goals.
On Patrol: Live's travelability to Netherlands in the last 30 days is 27%, which means that the audience demand for On Patrol: Live is 27% of the demand in its country of origin, United States. Click through to another market to discover how well On Patrol: Live travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Netherlands as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. ReelzChannel, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Netherlands. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as On Patrol: Live.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Documentary. Using audience demand data, explore markets such as Netherlands to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as On Patrol: Live from partners like ReelzChannel.
Studios in Netherlands are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Documentary) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for On Patrol: Live? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Netherlands, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as ReelzChannel to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Netherlands. Contact us now to leverage a return-focused selection criteria for title acquisition from ReelzChannel by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as On Patrol: Live. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as ReelzChannel to fortify your competitive position in Netherlands. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. On Patrol: Live), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as ReelzChannel by incorporating country-specific trend and market demand factors for all markets including Netherlands. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as On Patrol: Live, including those that have not even been released. Appeal to your target markets, including Netherlands, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular ReelzChannel‘s On Patrol: Live is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ReelzChannel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for On Patrol: Live, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. True Crime), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 18, 2024, 2:03 p.m. PST using tv demand analytics from Parrot Analytics for On Patrol: Live in Netherlands. We provide our partners with comprehensive TV competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.