The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
One Love (Kızılcık Şerbeti) is a TV series that has been generating exceptional demand in the Netherlands. With 9.6 times the audience demand of the average show in the Netherlands over the last 30 days, demand for "One Love (Kızılcık Şerbeti)" is outstanding. This exceptional performance is supported by its high percentile rank, which indicates that "One Love (Kızılcık Şerbeti)" has higher demand than 99.8% of all soap-opera titles in the Netherlands.
Entertainment executives can use demand data to make more informed content decisions by understanding audience preferences and making more informed acquisition decisions. For instance, executives can use demand data to assess the popularity of a show in different countries and ascertain whether the show's content suits a particular market. In the case of "One Love (Kızılcık Şerbeti)," executives can use the data to understand how well the show is doing in the Netherlands compared to other markets, such as Turkey, Cyprus, Bulgaria, Germany, Austria, Brazil, Romania, and the United States.
The Parrot Pulse for "One Love (Kızılcık Şerbeti)" provides an independent measure of its global performance across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. Executives can leverage these insights to inform programming decisions and understand how to balance the need to generate short-term revenue with the potential to create long-term value. For instance, "One Love (Kızılcık Şerbeti)" has a good momentum score, which means that it is attracting viewers at a faster rate than other titles in this market. However, its longevity score indicates that its demand is not being maintained over time. Executives can explore audience feedback to determine if there are specific factors that contribute to this behavior, such as poor character development or an unclear plot.
Demand data can be used to help executives make content and acquisition decisions by leveraging Parrot Analytics' content valuation system. The system reveals the dollar value contribution of any title to any platform in any region based on global content demand and supply. Executives can use this system to determine how much to spend on content and to assess ROI. In the case of "One Love (Kızılcık Şerbeti)," executives can use the demand data to understand the show's value and estimate how it will contribute to revenue.
Examining the performance of "One Love (Kızılcık Şerbeti)" on a one-year rolling basis versus the last 30 days can provide valuable insights into the show's trajectory and popularity. In the case of "One Love (Kızılcık Şerbeti)," we observe a recent surge in popularity with a 36.1% increase in peak demand over the last 30 days compared to the one-year rolling average. Executives can use this information to understand how to plan for future content releases and tailor marketing campaigns to ensure maximum impact.
Finally, executives can use demand data to make more informed distribution decisions. For instance, in the case of "One Love (Kızılcık Şerbeti)," the show's travelability score suggests that it has an international audience. However, its highest demand is in Turkey, where it achieves 21.7 times the average audience demand. Executives can use this information to make informed choices about where to distribute the show and how to tailor marketing campaigns to specific markets.
In summary, demand data can be used to help entertainment executives make more informed content, acquisition, distribution, and programming decisions. By leveraging Parrot Analytics' content valuation system and exploring audience insights, executives can gain a deeper understanding of audience preferences, optimize content offerings, and drive revenue growth.
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Our TV audience measurement dataset is truly global. Discover how popular Show TV‘s One Love (Kızılcık Şerbeti) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Show TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for One Love (Kızılcık Şerbeti), for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 29, 2024, 8:34 a.m. PST using demand data from Parrot Analytics for One Love (Kızılcık Şerbeti) in Netherlands. We provide our partners with deep television insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.