The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives working in OTT, SVOD platforms, TV series financing, talent agencies, among others, demand data provides critical insights that can help make more informed decisions. Peaky Blinders, with its exceptional demand in October 2023, provides insights into how demand data from Parrot Analytics can be used to make strategic business decisions.
From the analysis, it is clear that demand data is integral in valuing content. By using Parrot Analytics' content valuation system which is powered by global content demand and supply, one can answer questions such as how much a series is worth, its value to a platform over time, and its ability to drive subscriptions and mitigate churn. Additionally, it can reveal the dollar value contribution of any title, to any platform, and in any region.
Regarding acquisition decisions, demand data provides insight into what type of content, exhibit an opportunity for acquisition or production. The global audience demand can inform the distribution network to target, while regional-specific audience demand data can reveal the most popular genres and titles in any given market, making it easier to distribute content in those markets.
For programming decisions, audience demand data informs the optimal release strategy and pricing. It also helps uncover under-monetized titles and finds new markets for content distribution. This information helps content creators to focus on producing and distributing content that resonates with audiences and maximizes ROI.
From an analysis of Peaky Blinders, it is apparent that the show has excellent performance across various dimensions, as measured by the Parrot Pulse. Audience demand across all platforms is exceptional, and its international demand relative to its home market is exceptional. The longevity of audience demand is exceptional, and the pace of growth is fantastic. Overall, Peaky Blinders has exceptional franchisability and reach.
In conclusion, demand data provides actionable insights for various strategic business decisions, including content valuation, acquisition, distribution, and programming decisions. The Parrot Analytics demand data is a powerful tool in assessing the value of content, uncovering new markets, and informing strategic business decisions. The exceptional performance of Peaky Blinders in October 2023 across various metrics demonstrates the importance of using demand data for critical decision-making processes throughout the entertainment industry.
Peaky Blinders's travelability to Netherlands in the last 30 days is 52%, which means that the audience demand for Peaky Blinders is 52% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Peaky Blinders travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s Peaky Blinders is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Peaky Blinders, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using global television demand metrics from Parrot Analytics for Peaky Blinders in Netherlands. We provide our partners with smart OTT insight to help them drive better and more informed content investment strategies. Contact us today to find out more.