The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you understand that it is important to rely on data when making decisions related to content strategy. With a show like "Power Book II: Ghost," which has exceptional demand in the Netherlands, using demand data to inform content decisions can provide valuable insights to help make informed decisions.
One of the crucial aspects of demand is content valuation. The demand data for "Power Book II: Ghost" can help in determining how much to spend on content. Parrot Analytics' content valuation system, which is based on demand data, can reveal the dollar value contribution of any title to any platform in any region.
By examining the show's demand data, you can estimate the value of this title and the value of its IP globally. The demand for this show remains high in many markets, such as South Africa, France, the United Kingdom, Kenya, and Canada. By analyzing the data for this show and its related titles such as "Power Book III: Raising Kanan," "Bel-Air," and "Godfather of Harlem," you can identify opportunities for monetizing the IP for the franchise.
The show's demand data can also inform decisions related to optimal release strategies and pricing for content. Based on the spike in demand that occurred in late October 2023, you may want to look into the factors that led to the increase and use that information for future release planning.
Understanding the show's audience's taste clusters can help make decisions on acquiring or producing more content similar to "Power Book II: Ghost." By analyzing the data, executives can identify which type of content their audience is showing more interest in and invest in similar productions.
Furthermore, since "Power Book II: Ghost" ranks at the 99.1th percentile in the drama genre in October, you can make programming decisions by identifying and promoting content similar to "Power Book II: Ghost" to attract the same audience and improve customer retention.
One can also use demand data to make informed decisions regarding international distribution strategies. By analyzing the show's travelability, you can identify the markets where the show has the potential to gain more popularity, and hence, you can allocate funds and target those markets accordingly.
Lastly, the show's demand data can help make more informed decisions about marketing campaigns, talent, and branding partnerships related to content. The demand data can inform you about which talent and brands you should partner with to expand your audience and increase demand for your show.
By utilizing demand data for "Power Book II: Ghost," executives in any of the above industries can gain valuable insights to make more informed decisions related to content strategy, acquisition, distribution, and programming.
Power Book II: Ghost's travelability to Netherlands in the last 30 days is 52%, which means that the audience demand for Power Book II: Ghost is 52% of the demand in its country of origin, United States. Click through to another market to discover how well Power Book II: Ghost travels internationally.
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Acquire the best shows from partners such as STARZ to fortify your competitive position in Netherlands. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Power Book II: Ghost), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular STARZ‘s Power Book II: Ghost is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for STARZ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Power Book II: Ghost, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using global tv demand analytics from Parrot Analytics for Power Book II: Ghost in Netherlands. We provide our partners with far-reaching OTT insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.