The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can help you make informed content decisions that lead to increased engagement and revenue growth for your platform. The case of "Sesame Street" in the Netherlands for the month of October 2023 is a great example of how demand data can be a valuable tool for content valuation, acquisition, distribution, and programming decisions.
Sesame Street has been a longtime favorite of children and adults globally, and its popularity has not waned. Its demand in the Netherlands increased significantly in October 2023, with 14.9 times the audience demand of the average show in the country over the last 30 days. The exceptional demand of the show in the Netherlands indicates that it would be a great addition to any streaming platform seeking to engage local families.
Demand data can help you determine the value of a TV series to your platform, or how much to pay for content. By using demand data, Parrot Analytics' content valuation system reveals the dollar value contribution of any title to any platform in any region. Given Sesame Street's exceptional demand data in the Netherlands, any platform that acquires the show has the potential to attract and retain many viewers, which can lead to increased revenue growth.
By examining Sesame Street's rank and demand over time, you can identify any upward and downward trends in its viewership, which can be useful for programming decisions. Sesame Street's demand has been increasing recently in the Netherlands, and in October, it moved up in its rank by 14 spots, indicating that viewers are gravitating towards it. Similarly, examining Sesame Street's demand by genre can help you place it in the right category on your platform, enhancing its discoverability.
It is also vital to understand Sesame Street's performance in other markets, as this can inform your platform's global expansion strategy, help you identify the right content to acquire or produce, and inform your acquisition and distribution in different regions of the world. By examining Sesame Street's audience demand in other countries, you can identify global trends and audience preferences, which can inform your content strategy.
Demand analysis can also highlight the tastes of Sesame Street's audience, helping you understand their preferences, which can inform your content production decisions. Demand data can help you identify the demographics of viewers attracted to Sesame Street, which can help you identify the best talent or brand to partner with to expand your platform's audience.
In conclusion, demand data provides valuable insights into both audience preferences and show performance, making it an essential tool for entertainment executives. Sesame Street's exceptional demand in the Netherlands and other countries show that it is an exceptional show that is in demand across different audiences and genres, making it worthwhile content to consider for your platform.
Sesame Street's travelability to Netherlands in the last 30 days is 32%, which means that the audience demand for Sesame Street is 32% of the demand in its country of origin, United States. Click through to another market to discover how well Sesame Street travels internationally.
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Acquire the best shows from partners such as PBS to fortify your competitive position in Netherlands. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Sesame Street), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as PBS by incorporating country-specific trend and market demand factors for all markets including Netherlands. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular PBS‘s Sesame Street is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for PBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sesame Street, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been updated on March 29, 2024, 4:36 a.m. PST using global demand metrics from Parrot Analytics for Sesame Street in Netherlands. We provide our partners with essential TV series capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.