The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives today have access to more data than ever before, but it can be challenging to make sense of all the information available. Demand data, however, can provide valuable insights into how audiences engage with content across different markets, and help inform decision-making around content valuation, acquisitions, distribution, and programming. In this article, we'll use the example of "Star Trek: Prodigy" and its performance in the Netherlands to illustrate how demand data can be used to make more informed content decisions.
One of the main benefits of demand data is its ability to provide a clear, quantitative measure of a show's popularity relative to other titles. In the case of "Star Trek: Prodigy", we can see that demand for the show in the Netherlands is outstanding, at 10.4 times the average audience demand for TV shows in the country. This information can help content distributors and acquisition teams to determine the value of the show in this market and make more informed decisions around pricing and licensing.
Demand data can also help executives to understand how a show is performing over time. By comparing the show's demand over the last 30 days to its demand over the last 90 days, we can see that demand has been increasing recently. This information could be used to inform a decision to renew the show for another season, or to invest more heavily in marketing and promotions to capitalize on growing audience interest.
Another valuable use of demand data is to understand how a show is performing relative to other titles in the same genre or category. For instance, we can see that "Star Trek: Prodigy" ranks at the 99.3th percentile in the comedy genre in the Netherlands, meaning that it has higher demand than 99.3% of all comedy titles in the country. This information could be used to inform programming and scheduling decisions, for example by placing the show in a high-profile time slot to maximize its reach and engagement.
Demand data can also be used to understand how an audience is engaging with a show across different markets and platforms. By examining the top 10 global markets where "Star Trek: Prodigy" is most in-demand over the last 30 days, we can see that the show outperforms the demand of the average TV show in each of these markets. Understanding this information can help executives to make more informed decisions around content distribution and marketing efforts in different regions.
Finally, demand data can also shed light on how a show is performing relative to its own history or potential. By comparing the peak demand of "Star Trek: Prodigy" over the last year to its peak demand in the last 30 days, we can see that the show has experienced a 4.8% increase in its popularity. This information could be used to inform decisions around investing in the show's future, such as by greenlighting spin-offs or additional seasons.
In conclusion, demand data offers a powerful tool for entertainment executives looking to make more informed content decisions. By providing clear, quantitative measures of a show's popularity across different markets and over time, demand data can help executives to understand the value of their content libraries, make more informed acquisition and distribution decisions, and tailor programming and marketing efforts to maximize engagement and audience reach.
Star Trek: Prodigy's travelability to Netherlands in the last 30 days is 48%, which means that the audience demand for Star Trek: Prodigy is 48% of the demand in its country of origin, United States. Click through to another market to discover how well Star Trek: Prodigy travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Netherlands as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. Paramount+, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Netherlands. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Star Trek: Prodigy.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as Netherlands to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Star Trek: Prodigy from partners like Paramount+.
Studios in Netherlands are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Star Trek: Prodigy? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Netherlands, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Paramount+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Netherlands. Contact us now to leverage a return-focused selection criteria for title acquisition from Paramount+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Star Trek: Prodigy. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Paramount+ to fortify your competitive position in Netherlands. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Star Trek: Prodigy), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Paramount+ by incorporating country-specific trend and market demand factors for all markets including Netherlands. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Star Trek: Prodigy, including those that have not even been released. Appeal to your target markets, including Netherlands, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Star Trek: Prodigy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Trek: Prodigy, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been modified on April 18, 2024, 2 p.m. PST using global tv demand data from Parrot Analytics for Star Trek: Prodigy in Netherlands. We provide our partners with far-reaching TV know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.