The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, utilizing demand data can be a game-changing tool in making informed decisions regarding content. Taking a closer look at the example of "Star Wars: The Bad Batch" in the Netherlands during October 2023, we can see how demand data can provide valuable insight.
One of the primary ways to use demand data is in content valuation. Demand data can reveal the dollar value contribution of any title, to any platform, in any region, which is crucial in determining how much to spend on content. In the case of "Star Wars: The Bad Batch," we can see that it has 10.5 times the audience demand of the average show in the Netherlands, indicating high value to a platform in that region.
Additionally, utilizing demand data can inform acquisition and distribution decisions. By looking at the top 10 global markets where "Star Wars: The Bad Batch" is most in-demand, we can see that it outperforms the demand of the average TV show in each of these markets, indicating a high likelihood of success outside of the US, where the show originated.
Programming decisions can also benefit from demand data. Knowing which titles keep audiences satisfied can be integral in subscriber retention efforts. In the case of "Star Wars: The Bad Batch," we can see that audience demand for the show increased by 14.0% during October in the Netherlands, indicating continued interest and satisfaction.
Insights from demand data can also help with decisions concerning production and franchisability: spin-off potential. By examining the show's performance on a one-year rolling basis versus the last 30 days, we can see that its average demand has increased, indicating potential for future spin-offs or expansions.
Overall, demand data offers a wealth of information that can inform content decisions for entertainment executives. By providing insights into content valuation, acquisition and distribution, programming, and franchisability, among other things, it can be a valuable tool in making informed decisions that drive success.
Star Wars: The Bad Batch's travelability to Netherlands in the last 30 days is 58%, which means that the audience demand for Star Wars: The Bad Batch is 58% of the demand in its country of origin, United States. Click through to another market to discover how well Star Wars: The Bad Batch travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Star Wars: The Bad Batch is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Star Wars: The Bad Batch also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Wars: The Bad Batch, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on Dec. 10, 2023, 1:02 p.m. PST using television demand analytics from Parrot Analytics for Star Wars: The Bad Batch in Netherlands. We provide our partners with far-reaching content expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.
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