The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are working in the entertainment industry in the Netherlands or elsewhere, you should pay attention to what the audience demand for the TV show "Stranger Things" in the Netherlands can tell you about this TV show. By using demand data, you can make more informed decisions about acquiring content, directing programming strategies, and driving subscriber retention and acquisition initiatives.
Content valuation is a central theme that attaches great importance to evaluating the worth of a TV show. It is evident that the demand for "Stranger Things" in the Netherlands has 11.2 times the audience demand of the average TV show in the Netherlands over the last 30 days, indicating outstanding demand. You can use Parrot Analytics content valuation system by analyzing demand data to evaluate the dollar value of any show to any platform in any region, and this can assist new programming and acquisition decisions.
If you are acquiring or producing a TV series, you can use demand data to:
1. Discover the current most popular genres in your respective market using demand data and help develop or acquire content that will gain traction.
2. Assess and quantify a specific title's ability to drive subscriptions with a comprehensive evaluation of the platform-specific marginal revenue contribution.
3. Evaluate a TV series' ability to reduce churn with a healthy assessment of how much a title can drive engagement across the rest of the catalog.
4. Determine how effective a show's marketing campaign is and compare pre-post premiere data with other shows using audience interest momentum data.
If you are distributing content, you can use demand data to:
1. Find new markets where a TV show is under-monetized, showing high potential for content distribution.
2. Negotiate better terms and prices with TV networks, streaming services, and OTT platforms.
3. Analyze a show's popularity across different markets and use this information to help closing profitable deals in international markets.
4. Identify and measure under-performing content for a possible re-release.
Additionally, if you are an executive working at an OTT platform or a content distributor, demand data allows you to identify where a particular title should be distributed. Knowing in which countries a TV show already claims an engaged audience enables you to assess which platforms to pitch to from a distribution and licensing standpoint.
In conclusion, examining "Stranger Things" fan affiliations can help you discover insights when acquiring or producing original content. Monitoring its demand data can assist you in making data-driven decisions that translate into a positive outcome for your network, streaming service, or OTT platform. By tapping into the vast amounts of data provided by Parrot Analytics, you can accurately measure a TV series' strength against other titles on the market, discover new opportunities and find answers to questions.
Stranger Things's travelability to Netherlands in the last 30 days is 30%, which means that the audience demand for Stranger Things is 30% of the demand in its country of origin, United States. Click through to another market to discover how well Stranger Things travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in Netherlands. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Stranger Things), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Stranger Things is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Stranger Things, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using global demand metrics from Parrot Analytics for Stranger Things in Netherlands. We provide our partners with valuable SVOD competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.