The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Every entertainment executive has to make a variety of decisions about content, acquisitions, distribution, and programming. Demand data from Parrot Analytics can help make more informed decisions. Using the example of "Tacoma Fd" in the Netherlands during October 2023, we can examine the many insights that demand data can reveal.
One application of demand data is content valuation. With Parrot Analytics' content valuation system, executives can determine how much a title is worth, how much of its value is driven by demand for a specific star, and how much it contributes to the platform's revenue. In the case of "Tacoma Fd", we can see that its demand of 9.6 times the Netherlands' average TV show indicates that its value is excellent. This show achieved the peak rank of #143 and moved up by 5 spots in October 2023, suggesting that its value is increasing. Furthermore, the fact that it has higher demand than 99.2% of all comedy titles in the Netherlands puts it in an elite category of valuable content. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region.
Another decision that executives make is subscriber retention and acquisition. Demand data can help determine which titles will keep existing audiences happy and which will attract new subscribers to the platform. In the case of "Tacoma Fd" in October 2023, we see that demand for the show increased by 2.8% during that month. Moreover, examining the top 10 global markets where the show is most in-demand over the last 30 days shows that "Tacoma Fd" outperformed the demand of the average TV show in each of these markets. This suggests that the show is very effective at retaining its existing audience and attracting new subscribers.
Demand data can also inform programming decisions. By examining which other titles fans of "Tacoma Fd" enjoy, such as "What We Do In The Shadows" or "Family Guy", entertainment executives could allocate resources to acquiring similar titles. Moreover, seeing that demand spiked in late October 2023 for the Netherlands, executives could decide to invest in promoting "Tacoma Fd" to capitalize on its increasing popularity. Finally, comparing the performance of "Tacoma Fd" on a 1-year rolling basis to the last 30 days reveals that it has increased in popularity. This information can inform executives when deciding on renewals for future seasons or whether to allocate more marketing investment.
Demand data can also be used to make more informed distribution decisions. By examining in which markets "Tacoma Fd" is most in-demand, executives can determine which countries the show should be available in or which programs to prioritize for translations or dubbing. For example, the United States had the highest demand for "Tacoma Fd", where the show achieved an outstanding audience demand of 14.9 times the average. However, if we compare the show's demand in the United States to the Netherlands, we see that demand in the Netherlands was 37% of the demand in its native country. This indicates that while the show is undoubtedly popular in the Netherlands, US audiences strongly drive its value. This information can inform decision-making around allocating promotional resources or the distribution of marketing materials.
In conclusion, using demand data from Parrot Analytics can inform decision-making by content executives on a range of topics. By examining the demand for titles such as "Tacoma Fd", executives can determine their value, assess their ability to attract and retain subscribers, make informed programming decisions, and allocate resources to maximize exposure in specific markets. Ultimately, by using data-driven insights from Parrot Analytics, executives can make better-informed decisions and ultimately increase their chances of success in the highly competitive entertainment landscape.
Tacoma Fd's travelability to Netherlands in the last 30 days is 30%, which means that the audience demand for Tacoma Fd is 30% of the demand in its country of origin, United States. Click through to another market to discover how well Tacoma Fd travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular truTV‘s Tacoma Fd is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for truTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tacoma Fd, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Mockumentary), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:03 p.m. PST using demand content analytics from Parrot Analytics for Tacoma Fd in Netherlands. We provide our partners with deep television know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.