The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive working in the Netherlands or interested in the recent performance of TV shows in Netherlands's market, the demand data can help you make informed content decisions. Let's explore the ways it's been done with an example of "The Book of Boba Fett," a spin-off of the popular show "The Mandalorian."
Firstly, by measuring audience demand, it is possible to evaluate the content's financial value and how much it should cost to buy its rights. By utilizing the Parrot Analytics content valuation system, one can quantify the economic worth of a title. By using a combination of global demand and supply data, Parrot Analytics' content valuation can help executives determine the economic value of a show, not only in its home country, but across various regions and platforms where it's being distributed. "The Book Of Boba Fett" has an outstanding audience in Netherlands, 9.8 times the average demand in the country over the last 30 days, which means it has a higher value compared to shows with lower audience demand.
Secondly, audience demand data provides an insight into the show's performance in terms of specific demographics such as genre or those who enjoy similar shows. According to the provided data, "The Book Of Boba Fett" ranks at the 99.7th percentile in the romance genre in the Netherlands, and its fans also enjoy other similar shows such as "Star Trek: Strange New Worlds" and "Loki." This kind of data can help executives make informed decisions about content acquisition and development that best fits their audience's preferences.
Thirdly, demand data can help executives determine the global appeal of a show, including identifying the appropriate platform for distribution. Parrot Analytics measures up to 10 different dimensions of demand, including travelability and franchisability; the former calculates how much a show's demand travels and how it performs in foreign markets. "The Book Of Boba Fett" has a high travelability score, meaning it ranks high regarding its international demand relative to its domestic demand. Executives can use this information to determine where the show would be most successful in foreign markets.
Lastly, executives can use demand data to optimize the release strategy and pricing of their content. The data indicates that in mid-October 2023, there was a significant spike in demand for the show, which suggests that a marketing campaign that promotes the show's attributes during this period may be more effective. Furthermore, the show's average demand over the last 30 days is currently 9.8 times the average, indicating increased popularity. These insights can be used to influence marketing and pricing decisions.
In conclusion, demand data is a powerful tool for entertainment executives to make data-informed decisions when it comes to content acquisition, development, distribution, and programming. Data from Parrot Analytics on "The Book Of Boba Fett" provides an example of how executives can leverage demand data into their strategic decision-making process.
The Book Of Boba Fett's travelability to Netherlands in the last 30 days is 69%, which means that the audience demand for The Book Of Boba Fett is 69% of the demand in its country of origin, United States. Click through to another market to discover how well The Book Of Boba Fett travels internationally.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in Netherlands. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Book Of Boba Fett), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s The Book Of Boba Fett is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Book Of Boba Fett, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:01 p.m. PST using television demand datasets from Parrot Analytics for The Book Of Boba Fett in Netherlands. We provide our partners with comprehensive SVOD competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.