The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a television executive, you are always seeking ways to make more informed content decisions. Implementing demand data into your strategic decision-making process can help you with content valuation, acquisition, distribution, and programming decisions. Let's look at the example of "The Daily Show" in the Netherlands in October 2023, analyzing how demand data can be used to make more informed decisions.
Firstly, we can use demand data to evaluate the popularity of a TV show. With 8.2 times the audience demand of the average show in the Netherlands over the last 30 days, "The Daily Show" has exceptional demand, with recent positive growth. This information can be used in content valuation to determine the dollar value contribution of any title to any platform in any region. Using demand data, you can estimate the value of a content library, quantify the platform-specific marginal revenue contribution, and assess the value of exclusivity.
Secondly, we can use demand data to map local whitespaces. We can use the example of "The Daily Show" by examining the top 10 global markets where "The Daily Show" is most in-demand over the last 30 days and comparing with its demand in the Netherlands. This information can inform acquisition decisions, helping choose the right titles to acquire or produce.
Thirdly, demand data helps with subscriber retention and acquisition. Using "The Daily Show" as an example, we can see that demand for the show has increased in the Netherlands by 41.6% during October. The show spiked in demand in mid-October 2023. These insights can be used to decide which titles to buy if you want to keep your current audience happy and which titles will attract new subscribers to your platform.
Fourthly, demand data can be used to inform the best release strategy for content. In the case of "The Daily Show," we can see that demand for the show has been exceptional in the United States, with outstanding audience demand of 10.1x. and outstanding demand in all other markets. This information can be used to determine the optimal release strategy, timing, and pricing for different titles in different regions.
Lastly, using demand data can give us insights into trends in audience taste and preferences. By analyzing the audience for "The Daily Show," we find that fans of the show also like "Late Night With Seth Meyers," "Star Trek: Lower Decks," "Bob's Burgers," "The Late Show With Stephen Colbert," amongst others, and can use this information to inform decisions concerning supply and demand.
In summary, implementing demand data into your strategic decision-making process can help with content valuation, acquisition, distribution, and programming decisions. Using "The Daily Show" as an example, we can see how demand data can help inform decisions concerning content acquisition, subscriber retention and acquisition, release strategy and pricing, and supply and demand.
The Daily Show's travelability to Netherlands in the last 30 days is 38%, which means that the audience demand for The Daily Show is 38% of the demand in its country of origin, United States. Click through to another market to discover how well The Daily Show travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Netherlands as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Variety genre and assess the strengths and weakness of the competition’s content e.g. Comedy Central, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Netherlands. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Daily Show.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Variety. Using audience demand data, explore markets such as Netherlands to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Daily Show from partners like Comedy Central.
Studios in Netherlands are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Variety) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Daily Show? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Netherlands, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Comedy Central to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Netherlands. Contact us now to leverage a return-focused selection criteria for title acquisition from Comedy Central by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Daily Show. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Comedy Central to fortify your competitive position in Netherlands. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Daily Show), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Comedy Central by incorporating country-specific trend and market demand factors for all markets including Netherlands. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Daily Show, including those that have not even been released. Appeal to your target markets, including Netherlands, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Comedy Central‘s The Daily Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Comedy Central and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Daily Show, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Late Night Talk Show), using our globally standardized Demand Expressions® metric.
This page has been modified on March 29, 2024, 8:34 a.m. PST using television demand analytics from Parrot Analytics for The Daily Show in Netherlands. We provide our partners with smart OTT workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.