The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can be a critical tool to help you make informed decisions when it comes to content valuation, distribution, programming, and acquisitions. Using the example of "The Lord Of The Rings: The Rings Of Power," we can see how Parrot Analytics' demand data can inform these decisions.
Content Valuation: One of the primary uses of demand data is in content valuation. By using Parrot Analytics' content valuation system, entertainment executives can determine the dollar value contribution of any title to any platform in any region. In the case of "The Lord Of The Rings: The Rings Of Power," the show has an outstanding 11.6 times the audience demand of the average show in the Netherlands over the last 30 days, demonstrating its strong value to any platform in this region.
Programming Decisions: Demand data can help entertainment executives make effective programming decisions by offering insights into audience preferences, tastes, and trends. In this case, we can see that "The Lord Of The Rings: The Rings Of Power" is performing exceptionally well in drama, with higher demand than 99.6% of all drama titles in the Netherlands. Furthermore, it is helpful to know which shows fans of "The Lord Of The Rings: The Rings Of Power" also enjoy, such as "The Mandalorian," "The Last of Us," and "The Witcher," as it informs decisions on which types of content to acquire or produce.
Acquisition Decisions: Demand data can help executives determine which titles to acquire that will grow or retain audiences. By examining the top 10 global markets where "The Lord Of The Rings: The Rings Of Power" is most in-demand over the last 30 days, entertainment executives can see that the show outperforms the demand of the average show in each of these markets, indicating its global appeal. For example, demand for the show is outstanding in The United States, Russia, China, Bulgaria, Israel, Greece, Brazil, and Ukraine.
Distribution Decisions: Demand data can help executives target the right platforms for their content. The travelability dimension in the Parrot Pulse for "The Lord Of The Rings: The Rings Of Power" indicates that the show has exceptional international demand relative to its home market. Knowing this, entertainment executives can target distribution onto platforms with a high concentration of demand for the TV series.
Marketing Decisions: The momentum dimension of the Parrot Pulse informs the pace of growth of a title, allowing executives to tweak their marketing efforts to maximize engagement and audience growth. In the case of "The Lord Of The Rings: The Rings Of Power," momentum is good, indicating a healthy pace of growth.
In conclusion, Parrot Analytics demand data can help entertainment executives make informed decisions in content valuation, distribution, programming, and acquisitions, among other things. By analyzing data on audience tastes and preferences, target platforms and regions, and marketing strategies, executives can make more effective and informed decisions that drive growth and retain customers.
The Lord Of The Rings: The Rings Of Power's travelability to Netherlands in the last 30 days is 80%, which means that the audience demand for The Lord Of The Rings: The Rings Of Power is 80% of the demand in its country of origin, United States. Click through to another market to discover how well The Lord Of The Rings: The Rings Of Power travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s The Lord Of The Rings: The Rings Of Power is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Lord Of The Rings: The Rings Of Power, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:02 p.m. PST using demand data from Parrot Analytics for The Lord Of The Rings: The Rings Of Power in Netherlands. We provide our partners with essential OTT insight to help them drive better and more informed content sales strategies. Contact us today to find out more.