The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at a TV production company, you can use demand data to make informed content decisions, acquire, distribute or program TV series. Here are some insights on how demand data can be used for your benefit, in the context of the Dutch market for "The Sopranos" in October 2023 -
1. Content valuation: If you are considering acquiring the rights to "The Sopranos", demand data can inform content valuation. By looking at the dollar value contribution of the title, you can ensure you’re paying a fair price relative to its popularity and its potential revenue impact. Additionally, you can also assess how well the title is performing as an acquisition-driving title or churn-reducing title using demand data.
2. Targeted programming decisions: As a TV production company, you can use demand data to make better programming decisions. By looking at audience demand for the show, you can tailor your programming to suit the preferences of TV viewers in the Netherlands. For example, you can analyze which genres are resonating most with your audiences using demand data, and accordingly produce or acquire content that appeals to them. You can also decide the best release strategy for your content based on insights gained from analyzing how "The Sopranos" demand varies over time.
3. Strategic distribution and targeting: If you are considering distributing the show in the Netherlands or looking to keep audience happy with a new content offering, you can use demand data to develop an effective distribution strategy. You can target the platforms that are most likely to have a higher proportion of fans of "The Sopranos" and to improve distribution efficiency and ROI.
4. Audience retention and acquisition: Demand data can help you find the right balance between retaining your existing audience and attracting new subscribers. Based on how popular "The Sopranos" is among your current audience, you can decide whether it is worth investing in more of this type of content or other genres to attract new subscribers.
5. Franchise creation: Using demand data, you can gain insights into the potential for spin-offs and franchises for "The Sopranos", much like with several other popular shows. Given that "The Sopranos" franchise has exceptional franchisability (spin-off potential), you can assess other TV shows on your platform that might have similar potential for spin-offs.
Overall, by using demand data for "The Sopranos," you can make informed decisions regarding content production, acquisition, valuation, programming, distribution, and franchise creation. Additionally, by comparing "The Sopranos"'s demand in the Netherlands with its demand in other regions like the US, you can understand how market-specific audience tastes affect demand for a show and make corresponding decisions.
The Sopranos's travelability to Netherlands in the last 30 days is 40%, which means that the audience demand for The Sopranos is 40% of the demand in its country of origin, United States. Click through to another market to discover how well The Sopranos travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s The Sopranos is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Sopranos, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2 p.m. PST using tv demand data from Parrot Analytics for The Sopranos in Netherlands. We provide our partners with far-reaching TV industry know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.