The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking for ways to improve your decision-making process? Consider using demand data to inform your content decisions, such as content valuation or acquisition decisions. Parrot Analytics offer an economic valuation system powered by global content demand and supply. Let's look at the example of "Unplugged", a popular MTV program, and how we can use its demand data to gain insights that can inform strategic decisions.
Content valuation: Using demand data can help in determining how much to spend on content. In the case of "Unplugged," the demand data reveals that it has 10.5 times the audience demand of the average show in the Netherlands over the last 30 days, suggesting that it has a high value to viewers in that market. Demand has also been increasing recently, making it a strategic asset for a streaming platform that wants to attract and retain subscribers.
Global content valuation: "Unplugged" is a well-known program globally. Knowing how much it is worth in different regional markets using demand data can help in making acquisition decisions. For example, it has a higher demand in the United States, Argentina, Chile, Germany, Switzerland, Austria, Uruguay, and Puerto Rico compared to the average for TV shows in those regions. This could help inform decisions about which regions to target for licensing or distribution.
Acquisition and programming decisions: A spike in demand for the show in the Netherlands in October 2023 indicates that it may be a good time to acquire or produce similar acoustic music programs. The demand for "Unplugged" is also high in the history genre, indicating that there may be opportunities to develop other history-based programs that tap into the nostalgia factor. Further, using demand data enables a better understanding of audience preferences. Parrot Analytics' affinity analysis helps identify characteristics such as fan-favorite genres, top shows, and talented individuals that attract viewers. This information enables identifying the right talent to partner with for future programs.
Franchisability: The demand data also reveals that "Unplugged" has outstanding values for both its momentum (pace of growth) and franchisability (spin-off potential). These data points suggest a potential for further monetization of content through additional programming in the "Unplugged" universe.
Longevity: The history of "Unplugged" reveals that it has been a popular and enduring program. The show started in 1989 and ran for 32 seasons until 2021. The demand data for the last year shows that the show continues to remain popular and that demand is not decreasing.
These insights reveal how demand data can be used by entertainment executives to inform decisions. Demand data from Parrot Analytics informs both investment decisions, such as content acquisition and programming, and monetization opportunities, such as franchising or licensing arrangements. Use the insights outlined in this article to optimize your entertainment business strategies and stay ahead of the competition.
Unplugged's travelability to Netherlands in the last 30 days is 28%, which means that the audience demand for Unplugged is 28% of the demand in its country of origin, United States. Click through to another market to discover how well Unplugged travels internationally.
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Acquire the best shows from partners such as MTV to fortify your competitive position in Netherlands. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Unplugged), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as MTV by incorporating country-specific trend and market demand factors for all markets including Netherlands. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Unplugged, including those that have not even been released. Appeal to your target markets, including Netherlands, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular MTV‘s Unplugged is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Unplugged, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Music Variety), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 29, 2024, 2:48 a.m. PST using tv demand analytics from Parrot Analytics for Unplugged in Netherlands. We provide our partners with comprehensive TV competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.