The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform executive, you can use the demand data provided to make more informed acquisition decisions for "Ahsoka" for your platform. The high demand in Norway and other global markets suggests that this series has significant potential to captivate audiences and generate substantial revenue growth. By using Parrot Analytics' content valuation system, which is powered by global content demand and supply, you can identify the exact dollar value contribution of "Ahsoka" to your platform in any region. Content valuation will help you better understand the baseline value of this title, empower you to determine how much to spend on content and provide insights into how much "Ahsoka" is worth to another streaming platform.
You can also use the demand data to make programming and distribution decisions. For example, you can use affinity analysis to identify which brands and TV shows "Ahsoka" fans like, and use this information to explore potential marketing partnerships or other opportunities to expand your audience. By leveraging momentum and longevity data, you can evaluate the show's continued popularity and determine whether to invest in additional seasons or related spinoffs to the franchise. You can also monitor how well "Ahsoka" retains audiences alongside other shows in your catalogue to make informed decisions about which titles to acquire or produce.
Furthermore, by looking at the top 10 global markets where "Ahsoka" is most in demand over the last 30 days, you can gain a clear indication of where to direct your marketing and distribution efforts to maximize audience reach. The show's high performance in these markets also points to its travelability - meaning that "Ahsoka" has exceptional international demand relative to its home market. This performance suggests that investing in local or regional marketing campaigns to promote "Ahsoka" in these markets would be highly beneficial.
Overall, incorporating demand data, such as that provided by Parrot Analytics, into your decision-making process can help you make more data-driven and informed content decisions on whether you should acquire, produce, distribute or program "Ahsoka" or other titles in your portfolio. Demand data enables you to make the best choices that align with your platform's strategy, content goals and target audience preferences while optimizing revenue growth and return on investment.
Ahsoka's travelability to Norway in the last 30 days is 42%, which means that the audience demand for Ahsoka is 42% of the demand in its country of origin, United States. Click through to another market to discover how well Ahsoka travels internationally.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in Norway. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ahsoka), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Ahsoka is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Norway, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ahsoka, for example, can be assessed for a market e.g. Norway, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 3, 2024, 1:02 p.m. PST using global tv demand datasets from Parrot Analytics for Ahsoka in Norway. We provide our partners with deep media industry know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.