The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In the ultra-competitive landscape that is the entertainment industry, data is crucial to make informed decisions that can help companies stay ahead of the curve. Demand data can provide input for content valuation, distribution decisions, and programming decisions, among other things. To illustrate how entertainment executives can use demand data, let's use "American Horror Story" as an example.
Content valuation based on demand data can help executives determine how much a specific title is worth and answer questions such as "how much should we spend on content?" or "what is the value of our content library?" In the case of "American Horror Story" in Norway in October 2023, we see that the show had 10.5 times the audience demand of the average show, which is outstanding. By comparing the demand to other TV shows, executives can ascertain the value of their show and how it's performing in the market over time.
Demand data can be used to make informed decisions concerning acquisitions. For example, when deciding which titles to license or acquire, entertainment executives can use demand data to answer questions such as "what type(s) of content present opportunities to acquire or produce?" By looking at the audience demand for "American Horror Story" in global markets, executives can spot patterns that can help them decide which markets to enter.
Demand data can be used to optimize programming decisions, such as "what is the best release strategy for my content?" By closely analyzing the audience data for "American Horror Story," entertainment executives can determine the best release strategy for the show. Likewise, executives can use demand data to answer questions on optimal pricing, pre-release marketing, and more.
With a show like "American Horror Story," exceptional demand in one market does not necessarily translate to another market. By examining the show's demand in different global markets, executives can develop more informed distribution strategies. For example, executives could use demand data to identify which platforms are best suited to distribute their content.
Looking closely at the demand data for "American Horror Story" in Norway in October 2023, we can see that the show achieved exceptional audience demand of 27% of the demand in its country of origin, the United States. This indicates high travelability, meaning that the show has significant international demand relative to its home market. Demand for the show also increased in Norway by 20.9% in that month. The peak demand was 13.8 times the average in the last 30 days, indicating increased popularity. Such data is essential for executives as they can use it to determine audience preferences, and subsequently optimize their content offerings for specific markets.
Overall, audience demand data is an invaluable tool for entertainment executives. By analyzing it, executives can gain a better understanding of their market, audience tastes, and trends. The data can help executives make informed decisions about financing, distribution, acquisitions, and more. As such, demand data is an indispensable asset for entertainment companies in today's rapidly-evolving industry.
American Horror Story's travelability to Norway in the last 30 days is 25%, which means that the audience demand for American Horror Story is 25% of the demand in its country of origin, United States. Click through to another market to discover how well American Horror Story travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Norway as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Horror genre and assess the strengths and weakness of the competition’s content e.g. FX, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Norway. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as American Horror Story.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Horror. Using audience demand data, explore markets such as Norway to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as American Horror Story from partners like FX.
Studios in Norway are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Horror) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for American Horror Story? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Norway, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as FX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Norway. Contact us now to leverage a return-focused selection criteria for title acquisition from FX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as American Horror Story. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as FX to fortify your competitive position in Norway. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. American Horror Story), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including Norway. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Horror. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as American Horror Story, including those that have not even been released. Appeal to your target markets, including Norway, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FX‘s American Horror Story is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Norway, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Horror Story, for example, can be assessed for a market e.g. Norway, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been enhanced on Dec. 9, 2023, 1 p.m. PST using demand data from Parrot Analytics for American Horror Story in Norway. We provide our partners with comprehensive television industry workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.