The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive or content distributor, you need to know how demand data can help you make informed decisions that will maximize audience engagement and return on investment for your content. Using Parrot Analytics’ demand data on ‘Family Guy’ in Norway during October 2023, we can provide insights into how to make data-driven decisions that can inform your content valuation processes.
Firstly, demand data provides key information about what type of content is resonating with audiences. With 10.3 times the audience demand of the average show over the last 30 days in Norway, ‘Family Guy’ stands out as a content asset with high demand. The audience demand has been increasing recently, indicating increased popularity overall. This information can form the baseline for content valuation systems to ascertain the dollar value contribution of the TV series, to any platform in any region.
Secondly, by examining the top 10 global markets where "Family Guy" has the most demand, we can see that the show outperforms the average TV show in all markets. This information helps to determine which new market regions are worth targeting, and it further supports content valuation calculation by providing insight into quantifying platform-specific marginal revenue contribution.
Additionally, demand data helps to define what content the show sharing audience members like. Knowing that other shows that fans of "Family Guy" also like are ‘American Dad!’, ‘Rick And Morty’, ‘Bob's Burgers’, and ‘South Park,' among other shows, can help the TV executive to acquire new shows that have a similar tone or audience. This key insight into audience taste clusters can guide supply and demand decisions in the future.
At the same time, analyzing the longitudinal demand trend of the show can help determine the show's longevity and inform content valuation decisions. For instance, examining how "Family Guy" has performed over the past year compared to the last 30 days reveals that demand for the show has increased significantly. By analyzing the show over this period, you will be able to estimate the growth in demand that new shows with similar features could potentially experience, which we can use in content valuation processes.
Lastly, if your platform is interested in international markets, the travelability metric can guide programming decisions. By examining the show's demand in Norway in comparison to the United States, where it originated, we see that it has 28% of the demand in the United States showing outstanding travelability. Using international data for strategic decisions on content acquisition, content distribution, pricing and release strategy can help executives to reach more audiences, while ensuring that they provide a high-quality user experience that subscribers demand.
Insights from these different dimensions of audience demand can inform strategic decision making about a show like "Family Guy." With such a popular show, the key to long-term success is understanding the audience's dynamics in real-time and making informed decisions based on what the market dictates. By leveraging the power of Parrot Analytics' demand data, TV executives and content distributors can gain the insights they require to make better-informed decisions for their TV series.
Family Guy's travelability to Norway in the last 30 days is 36%, which means that the audience demand for Family Guy is 36% of the demand in its country of origin, United States. Click through to another market to discover how well Family Guy travels internationally.
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Acquire the best shows from partners such as FOX to fortify your competitive position in Norway. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Family Guy), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Family Guy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Norway, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Family Guy, for example, can be assessed for a market e.g. Norway, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 3:40 a.m. PST using television demand analytics from Parrot Analytics for Family Guy in Norway. We provide our partners with meaningful TV competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.