The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, keeping an eye on audience demand for a show like "Loki" is essential for making more informed decisions regarding content and acquisitions. The above audience demand data for "Loki" in Norway provides valuable insights into how executives can make strategic decisions regarding the show and related content.
One of the key questions executives might have is how to determine content valuation using demand data. In this case, the demand for "Loki" in Norway has been exceptional, with 18.2 times the audience demand of the average TV show in the country in the last 30 days, indicating its high valuation. Additionally, the demand for the show has been increasing recently, signifying sustained demand over time. This data shows the dollar value contribution of "Loki" to any platform and regional content library, which executives can use to determine if they should invest in similar titles or content related to "Loki".
If an executive is considering acquiring or distributing a show, they should look at its global appeal, and this is where demand data comes in. "Loki" is performing exceptionally well in the US, UK, Brazil, Canada, India, Australia, Russia, Germany, and China, compared to the average TV show in each of these markets. This information provides insights into where the show would perform well and where to distribute it for maximum return.
Executive should leverage demand data to answer questions like, what type(s) of content exhibits opportunity to acquire or produce, what genre should the production focus on, and should they consider spin-offs or franchise? This data also answers questions related to programming decisions, such as what content is most popular in a local market or on a global scale. In the case of "Loki," it is in the 99.9th percentile in the history genre, providing opportunities for executives to acquire or produce history content like documentaries, and so on.
Another critical moment in a TV executive´s strategic decision-making process is pre-release marketing. The demand data enables executives to optimize their marketing campaign ahead of premiere and minimize marketing spends while maximizing engagement and ROI. In the case of "Loki," demand spiked in late October 2023 in Norway, indicating the right time to launch a marketing campaign around the show in the country.
Finally, executives need demand data to answer questions like how a TV show drives engagement across the rest of the catalog, estimate audience cannibalization if a title is available on multiple services and assess the value of exclusivity. In the case of "Loki," this show has excellent travelability, which quantifies its international demand relative to the United States. So it would be wise to assess the value of exclusivity in the US and other markets where the show has high demand.
In conclusion, demand data plays a crucial role in making informed decisions as a TV executive, whether related to content valuation, acquisition, distribution, or programming decisions. Data like the above highlights audience demand, momentum, travelability, franchisability, and reach; this provides executives with the necessary insights and analytics to make informed decisions.
Loki's travelability to Norway in the last 30 days is 48%, which means that the audience demand for Loki is 48% of the demand in its country of origin, United States. Click through to another market to discover how well Loki travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Loki is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Loki also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Norway, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Loki, for example, can be assessed for a market e.g. Norway, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:01 p.m. PST using demand datasets from Parrot Analytics for Loki in Norway. We provide our partners with meaningful TV series capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.
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