The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data for "Our Flag Means Death" in Norway during October 2023 provides valuable insights into making more informed content and acquisition decisions. One of the first insights is that the show has 15.0 times the audience demand of the average show in Norway over the last 30 days, indicating its high popularity in the market.
Content valuation can be accurately done using Parrot Analytics' content valuation system, which uses demand data to reveal the dollar value contribution of any title to any platform in any region. Based on the demand data highlighted, the system can provide valuable insights on the value of "Our Flag Means Death" relative to the investment required in acquiring, distributing, or creating similar content.
Demand data also provides insights into the preferred genre of audiences, with "Our Flag Means Death" leveling up by 125 spots, ranking at the top 100.0% of romance titles watched in Norway. This also indicates that the show has the potential to capture increased audiences in the romance genre. The travelability data shows an outstanding international demand for the show, at 35% of its demand in the United States. This data can provide valuable insights for TV executives working on global OTT platforms or considering content expansion into other markets.
Demand data can also provide insights on the potential of a spin-off or franchise with outstanding demand data in this category, indicating audience interest in the brand beyond its current format. The audience data can also reveal potential partnerships that can either expand the reach or help retain its current audience.
Additionally, studying the top 10 global markets where the show is most in-demand, TV executives can gain insights on areas where the show has a proven track record of success, which can inform decision making when planning to release or acquire similar content in the future.
With an explosive 60.1% increase in demand in October, Parrot Analytics' data matrix is forwarding valuable information to TV executives to make quicker and more informed business decisions around programming, distribution, and content production.
Our Flag Means Death's travelability to Norway in the last 30 days is 18%, which means that the audience demand for Our Flag Means Death is 18% of the demand in its country of origin, United States. Click through to another market to discover how well Our Flag Means Death travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Max‘s Our Flag Means Death is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Norway, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Our Flag Means Death, for example, can be assessed for a market e.g. Norway, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 19, 2024, 2 p.m. PST using tv demand data from Parrot Analytics for Our Flag Means Death in Norway. We provide our partners with essential TV series capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.