The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a valuable tool for entertainment executives, providing insight into how audiences are engaging with specific shows and revealing information that can guide content, acquisition, distribution and programming decisions. As an example, let's examine the performance of "The Flash" in Norway during October 2023.
"The Flash" had an exceptional demand, with 9.1 times the audience demand of the average show in Norway over the last 30 days. This information can be used by executives to help gauge interest in potential new acquisitions or productions, and by content valuation to determine the dollar value contribution of the show. Additionally, as "The Flash" achieved the peak rank of #22 in Norway and moved up in its rank by 60 spots during October, this indicates that it is a successful programming decision.
Examining which other shows fans of "The Flash" also enjoy can guide acquisition decision-making towards similar content. As "Arrow", "The Mandalorian" and "Young Sheldon" are among the most popular, executives can consider factoring in these shows' themes and character traits to add extra value to their offerings.
Demand data can also be used to understand audience tastes and inform content development decisions. For instance, data showed audience demand for "The Flash" increased in Norway by 47.5% in October. This suggests that there is a growing interest in superhero content in Norway. Collecting and analyzing data on other content trends in Norway is crucial for executives to make informed decisions about what types of content to produce or acquire in the future.
Franchisability in content is another important consideration for executives. As "The Flash's" franchisability quantifies its spin-off potential, executives can use this data to explore potential franchise opportunities for the show. This could involve expanding its universe or creating a spin-off featuring one or more of the current characters.
Demand data can also offer early indications of how effective marketing campaigns are. For instance, this data can help executives identify when demand for a show started to increase or spike. This is valuable information because it indicates how well the marketing campaign is performing in specific regions. If interest in a show is slow to grow, it could indicate that the marketing campaign is not having the desired impact and requires changes.
Evaluating "The Flash" on a rolling-year basis compared to the last 30 days reveals that the show's popularity has increased by 9.4%. Executives can use this information to help predict future audience trends and make informed programming decisions. Analyzing which global markets are most interested in "The Flash," it's interesting to note that the show outperformed the demand of the average TV show in each of these markets.
In summary, demand data is a powerful tool for executives working in the entertainment industry, and can reveal valuable insights that can inform acquisition, distribution, and programming decisions. "The Flash" in Norway serves as an example of this concept, where executives can use such insights to determine content valuation, understand audience tastes, inform content development decisions, guide acquisitions, explore franchise opportunities, and optimize marketing campaigns.
The Flash's travelability to Norway in the last 30 days is 14%, which means that the audience demand for The Flash is 14% of the demand in its country of origin, United States. Click through to another market to discover how well The Flash travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Norway, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Flash, for example, can be assessed for a market e.g. Norway, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been amended on March 28, 2024, 2:02 p.m. PST using global demand metrics from Parrot Analytics for The Flash in Norway. We provide our partners with meaningful entertainment industry capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.