The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive in the entertainment industry, understanding audience demand data can help you make more informed decisions about content, programming, distribution, and acquisitions. One valuable metric is content valuation, which uses audience demand data to determine the dollar value contribution of a title to a platform or region.
Looking at the example of "Today (US)" in Norway for the month of October 2023, we can see how demand data can provide insights. The show has outstanding demand in Norway, with 10.7 times the audience demand of the average show in the last 30 days. It also increased in popularity recently, with demand at 10.6 times the average over the last 90 days. This information can help a content distributor or acquisition executive evaluate the value of licensing this show for their platform or in that region.
The Parrot Pulse provides additional dimensions of performance for "Today (US)." Its outstanding worldwide audience demand suggests that it could be a valuable asset for any global OTT or SVOD platform targeting a broad audience. Its exceptional longevity suggests it may continue to sustain demand over time, which could be valuable for a TV production company or studio planning to create spin-offs or develop franchises. Franchisability scores also suggest potential for a franchise, offering yet another revenue stream beyond the show itself.
By examining the top 10 global markets where "Today (US)" is most in-demand, an executive could evaluate the potential for expanding distribution or licensing into additional regions. For example, the show outperformed the demand of the average TV show in each of these markets, which could make it an attractive option for expansion.
Demand data can also provide insights into programming decisions, as we can identify which shows perform well compared to others in a genre or market. For example, "Today (US)" ranks at the 99.7th percentile in the talk show genre, indicating higher demand than 99.7% of all talk show titles in Norway. This data could help a linear network or pay TV network evaluate the programming lineup for their talk shows and consider adding "Today (US)" to their content portfolio.
Finally, demand data can help with user retention and acquisition, as well as informing marketing decisions. "Today (US)" seems to have a dedicated yet small fandom in Norway according to its poor reach score. Analyzing which other shows fans of "Today (US)" also like could help a talent agency or production company make casting decisions or identify trends for future programming.
In short, the audience demand data for "Today (US)" in Norway provides valuable insights for entertainment executives across many areas of the industry. By using demand data such as content valuation, travelability, longevity, momentum, franchisability, and reach, companies can make more informed decisions about content, acquisitions, distribution, programming, and marketing.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Today (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Norway, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Today (US), for example, can be assessed for a market e.g. Norway, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using global demand datasets from Parrot Analytics for Today (US) in Norway. We provide our partners with far-reaching subscription-video-on-demand insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.