The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make better content, acquisition, distribution, or programming decisions. For example, let's examine the case of "Ahsoka" in New Zealand during October 2023. This TV series exceeded the audience demand of the average show in New Zealand by 24.4 times over the last 30 days. Thus, this TV series is in high demand and makes for a valuable investment for any platform.
Firstly, content valuation uses demand data to answer questions such as "How much is my series worth?" and "What is the baseline value of a title?" By leveraging demand data, you can calculate the ROI a specific title will bring to your platform and assess its ability to drive subscriptions and mitigate churn. Furthermore, you can also use demand data to estimate the cannibalization of audiences if a title is available on multiple services and assess the value of exclusivity.
Secondly, demand enables global IP valuation. Knowing what content is most popular in your market or on a global scale can help you determine the value of your content globally and identify new markets with profitable opportunities.
Thirdly, you can use demand data to make important programming decisions. For instance, "Ahsoka" achieved the peak rank of #1 in New Zealand. However, during October, its rank dropped six spots. By examining similar shows that fans of "Ahsoka" also like, you can identify which genres resonate with your audience and focus on acquiring content that aligns with the interests of your viewers.
Fourthly, demand data informs subscriber acquisition and retention decisions because you can identify which titles are most likely to attract new subscribers to your platform and keep your current audience happy. Additionally, demand data can help you uncover under-monetized titles and evaluate franchisability and spin-off potential.
Lastly, demand data aids in optimal release strategies and pricing decisions. By examining when demand spikes, you can develop a release strategy that coincides with peak demand. Furthermore, by examining how demand compares to the average TV show in each market, you can better price your content accordingly.
Overall, demand data can help entertainment executives make more informed content, acquisition, distribution, and programming decisions that lead to increased profitability and success. By leveraging demand data, executives can stay ahead of the competition and deliver the content that audiences are passionate about.
Ahsoka's travelability to New Zealand in the last 30 days is 58%, which means that the audience demand for Ahsoka is 58% of the demand in its country of origin, United States. Click through to another market to discover how well Ahsoka travels internationally.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in New Zealand. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ahsoka), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney+ by incorporating country-specific trend and market demand factors for all markets including New Zealand. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Ahsoka is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in New Zealand, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ahsoka, for example, can be assessed for a market e.g. New Zealand, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been altered on April 19, 2024, 2:03 p.m. PST using global tv demand analytics from Parrot Analytics for Ahsoka in New Zealand. We provide our partners with essential entertainment industry competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.