The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For Entertainment Executives looking to make data-driven acquisition decisions, demand data is the missing piece. Understanding the appeal of a show before it is aired is vital in SVOD, linear, and Pay TV decision-making processes. With the analysis of "Ahsoka" for the month of August 2023 in New Zealand, we can demonstrate how demand data can be used to make informed decisions.
Using Parrot Analytic's content valuation system, we can see that "Ahsoka" has 17.3 times the audience demand of the average show in New Zealand over the last 30 days, therefore, we can estimate the dollar value contribution of this title to be significantly higher than the average show in the region. This indicates that the show is worth more, and also a strategic asset for NZ streaming platforms. Moreover, executives can use demand data to determine how much to spend on content based on its potential ROI.
The increase in demand that "Ahsoka" achieved in August indicates that people are talking about the show, engaging and actively looking for information regarding it. Demand also reveals that the show is ranking #1 in New Zealand, and the drama genre in this country. The demand for this show has increased recently, and this is important information for any entertainment executive who wishes to know what the future of "Ahsoka" looks like. For instance, linear and SVOD platforms can make crucial programming and scheduling decisions based on this knowledge.
Parrot Analytic's content valuation system can help entertainment executives to assess Ahsoka's ability to drive subscriptions and reduce churn, essential for SVOD services. The system can also indicate whether Ahsoka is a good acquisition-driving or churn-reducing title, which can help linear networks and SVOD platforms to make informed acquisition decisions.
Demand data can also help executives understand the global appeal of a show. The Parrot Pulse analysis of "Ahsoka" shows that it has outstanding travelability across the globe. This information serves as a clear indication that "Ahsoka" can perform well in multiple markets, including the United States, the United Kingdom, Canada, Australia, Germany, Hungary, France, and Sweden. As a result, knowing that the international market is interested is vital information for content distributors and entertainment talent agencies.
Demand data also allows us to optimize marketing campaigns ahead of the release. Executives can optimize the marketing strategy of "Ahsoka" in New Zealand, as its demand spiked in late August, indicating that people were actively seeking news and information related to it.
Finally, understanding the taste clusters of those expressing high demand for "Ahsoka" can inform executives on which new productions they should invest in based on the demand drivers that are relevant to their audience. Identifying overlaps in the preferences of the audiences of "Ahsoka" with other titles such as "Star Trek: Strange New Worlds", "Special Ops: Lioness", "Secret Invasion", "The Mandalorian", "The Witcher", among others, can offer valuable insights into advertising and cross-promotions that executives can use to grow their audience base.
In conclusion, demand data can help entertainment executives make informed decisions about content acquisition, distribution, and programming by providing insights like content valuation, global appeal, optimizing marketing strategies, viewer preferences, and more. The success of "Ahsoka" in New Zealand and globally showcases how executives can use demand data to make more informed decisions that leverage the power of entertainment content.
Ahsoka's travelability to New Zealand in the last 30 days is 66%, which means that the audience demand for Ahsoka is 66% of the demand in its country of origin, United States. Click through to another market to discover how well Ahsoka travels internationally.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in New Zealand. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ahsoka), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Ahsoka is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in New Zealand, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ahsoka, for example, can be assessed for a market e.g. New Zealand, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been modified on Sept. 4, 2023, 2:02 p.m. PST using global tv demand data from Parrot Analytics for Ahsoka in New Zealand. We provide our partners with deep content insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.