The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you're constantly faced with strategic decisions that could significantly impact the success of your platform or content. Fortunately, demand data can provide you with insightful information to make better-informed decisions. Let's examine how we can use the demand data for "American Horror Story" in New Zealand to help you make more informed content decisions.
First, demand data enables content valuation by providing a dollar value contribution to the platform, which is useful for assessing how much to spend on a title or an entire content library. Given that "American Horror Story" has 14.1 times the audience demand of the average show in New Zealand over the last 30 days, it is contributing an exceptional amount of value to its platform. By having access to this kind of information, you can make a better-informed decision on how much to pay for a content piece, whether it's a TV show, movie or more.
In addition to content valuation, demand data also plays a critical role in programming decisions. For instance, if you're deciding between two shows to acquire, demand data can assist in the selection process. With "American Horror Story", we know that it ranks at the 100.0th percentile in the drama genre in New Zealand over the last 30 days. This means that the show has higher demand than 100.0% of all drama titles in New Zealand. Additionally, we know that at its peak, it achieved 18.8 times the demand of the average show in the last 30 days. These insights are crucial to an executive looking for the right content. By examining the top 10 global markets where "American Horror Story" is most in-demand over the last 30 days, we can conclude that the show outperforms the average TV show demand in every market. Given this information, you can confidently say that "American Horror Story" is the right acquisition for your platform.
Moreover, demand data can play a vital role in distribution decisions. The travelability factor provided by Parrot Analytics for "American Horror Story" shows that the show's international demand is exceptional relative to its home market. With the show's exceptional demand in New Zealand, it can be a no-brainer to expand distribution to other markets, knowing that options exist within the available parameters of international distribution.
Apart from the above three utilization options of the data, one can also use demand data to answer a host of other important questions. For instance, which content is most popular in different markets and demographics? Which content exhibits the most opportunity to acquire or produce? How effective was my marketing campaign around the show, and how does my show's pre or post-premiere compare with other shows? Such information can give you a competitive edge and help you make informed decisions.
In conclusion, as an executive in the entertainment industry, you should turn to demand data as it provides valuable insights that help solve critical business issues. Using our analysis of "American Horror Story" in New Zealand, you can see how easy it can be to gain an understanding of how in-demand a show is, and use such insights to bolster your platform. Access to demand data provides an objective measure of success and the required information to fuel better-informed content, acquisition, or distribution decisions.
American Horror Story's travelability to New Zealand in the last 30 days is 35%, which means that the audience demand for American Horror Story is 35% of the demand in its country of origin, United States. Click through to another market to discover how well American Horror Story travels internationally.
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Capture more value from content opportunities in New Zealand as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Horror genre and assess the strengths and weakness of the competition’s content e.g. FX, leading to increased commercial efficiency and ROI.
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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Horror. Using audience demand data, explore markets such as New Zealand to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as American Horror Story from partners like FX.
Studios in New Zealand are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Horror) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for American Horror Story? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as New Zealand, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as FX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in New Zealand. Contact us now to leverage a return-focused selection criteria for title acquisition from FX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as American Horror Story. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as FX to fortify your competitive position in New Zealand. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. American Horror Story), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including New Zealand. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Horror. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as American Horror Story, including those that have not even been released. Appeal to your target markets, including New Zealand, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FX‘s American Horror Story is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in New Zealand, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Horror Story, for example, can be assessed for a market e.g. New Zealand, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 7:52 a.m. PST using tv demand content analytics from Parrot Analytics for American Horror Story in New Zealand. We provide our partners with essential subscription-video-on-demand competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.