The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive, you would want to know as much as possible about how each show on your platform is performing, especially in terms of audience demand. With that in mind, let's talk about how demand data can help you make more informed decisions.
Using "Below Deck Down Under" as an example, we can see that demand data can provide valuable insights into a show's performance. For instance, we know that the show has an outstanding level of demand compared to the average show in New Zealand, ranking in the 99.7th percentile in the reality genre, which indicates that the show has the potential to be a valuable asset to a platform. However, demand for the show decreased over the course of October. Knowing this, an entertainment executive may want to consider how to maintain or increase the show's popularity, perhaps by ramping up marketing efforts or offering exclusive behind-the-scenes content to viewers.
Furthermore, using demand data, you can also compare "Below Deck Down Under" to other shows that fans of the program also watch. This can help executives identify trends and preferences among viewers that can inform future programming decisions or acquisitions. For example, executives might consider acquiring additional shows within the reality genre if they notice high demand among "The Real Housewives" franchise.
To understand the global performance of "Below Deck Down Under," executives can use Parrot Pulse. With this tool, they can gain insight into the show's audience demand across platforms and how it compares to other shows in terms of longevity, momentum, franchisability, reach, and travelability. Knowing where in the world "Below Deck Down Under" is most in-demand can also help executives make more informed decisions regarding content distribution or acquisition.
Finally, executives can use demand data to make content valuation decisions. For instance, Parrot Analytics' content valuation system can help executives calculate the ROI of specific titles to any given platform using demand data. Knowing the dollar value contribution of a title to a platform, how it drives engagement across the rest of the catalog, and its ability to drive subscriptions or mitigate churn can help executives determine how much to allocate to content production, acquisition, or distribution.
In conclusion, demand data is a powerful tool that can help entertainment executives make more informed decisions when it comes to content acquisition, programming, distribution, and content valuation. By analyzing audience demand, executives can better understand what viewers want and how to deliver it to them, ultimately leading to a more successful platform.
Below Deck Down Under's travelability to New Zealand in the last 30 days is 42%, which means that the audience demand for Below Deck Down Under is 42% of the demand in its country of origin, United States. Click through to another market to discover how well Below Deck Down Under travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in New Zealand as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. Peacock, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for New Zealand. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Below Deck Down Under.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as New Zealand to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Below Deck Down Under from partners like Peacock.
Studios in New Zealand are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Below Deck Down Under? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as New Zealand, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Peacock to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in New Zealand. Contact us now to leverage a return-focused selection criteria for title acquisition from Peacock by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Below Deck Down Under. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Peacock to fortify your competitive position in New Zealand. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Below Deck Down Under), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Peacock by incorporating country-specific trend and market demand factors for all markets including New Zealand. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Below Deck Down Under, including those that have not even been released. Appeal to your target markets, including New Zealand, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s Below Deck Down Under is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in New Zealand, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Below Deck Down Under, for example, can be assessed for a market e.g. New Zealand, which can then be benchmarked against genre averages (e.g. Lifestyle Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 29, 2024, 4:40 a.m. PST using global television demand metrics from Parrot Analytics for Below Deck Down Under in New Zealand. We provide our partners with smart SVOD know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.