The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make more informed content or acquisition decisions, the analysis of "Foundation" in New Zealand for October 2023 can provide valuable insights.
Firstly, the demand for "Foundation" in New Zealand over the last 30 days is 12.2 times higher than the average TV show, indicating exceptional audience interest in the show. This data can be useful in content valuation, as it can help you to determine the potential monetary value of the show to your platform or network. Additionally, you can leverage demand data to estimate the ROI of a specific title for any given platform, and assess the show's ability to drive subscriptions or mitigate churn.
Moreover, examining the show's global demand data provides insights into audience preferences and what titles are resonating in different markets. The Parrot Pulse for "Foundation" revealed that the show has exceptional travelability and the audience demand for the show in New Zealand was 58% of the demand in the United States, its country of origin. This data can help you to understand the potential for international distribution and how to tailor your distribution strategy for different markets.
Furthermore, the data on the show's genre and demand for similar shows can help you make programming decisions for your platform or network. In this case, data on "Foundation" revealed a strong demand for sci-fi shows like Star Trek and Invasion, which may indicate a preference in New Zealand for such content.
Moreover, the analysis of "Foundation" also provides data on the show's momentum, longevity, and reach, each of which can inform decisions around content acquisition, marketing, and investment. For example, "Foundation" has outstanding franchisability and international reach, suggesting that spin-offs or international distribution may be viable options.
Overall, the demand data for "Foundation" can be a powerful tool in helping entertainment executives make more informed content, acquisition, and distribution decisions. By leveraging these insights, executives can better understand audience preferences, assess the potential value of specific titles, and make data-driven decisions around programming, marketing, and investment.
Foundation's travelability to New Zealand in the last 30 days is 48%, which means that the audience demand for Foundation is 48% of the demand in its country of origin, United States. Click through to another market to discover how well Foundation travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Foundation is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in New Zealand, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Foundation, for example, can be assessed for a market e.g. New Zealand, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on Feb. 28, 2024, 1 p.m. PST using tv demand data from Parrot Analytics for Foundation in New Zealand. We provide our partners with meaningful television know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.