The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content, acquisition, distribution, and programming decisions. Using the example of "Futurama," we can see how demand data can be used to evaluate the show's performance and potential value.
Content Valuation is the first step in making informed investment decisions, and demand data is integral to evaluating content value. We can use the demand data for "Futurama" to demonstrate how to leverage demand data in determining content value. By using this data, you can estimate the value of any series to a platform in any region, its ability to drive subscriptions and mitigate churn, and the return on investment for a specific series. As shown above, compared to its demand of 15.2 times the average over the last 90 days, demand for this show has been decreasing recently. It had a peak demand of 21.0 times the average over the course of an entire year, but it peaked at 15.6 times the average in the last 30 days, indicating that the show's popularity is still on the rise.
If you are an OTT platform or SVOD platform, you can use demand data to decide on what content to acquire. With 14.5 times the audience demand of the average show in New Zealand over the last 30 days and only 2.7% of all TV shows having this level of demand, "Futurama" has shown great potential and could be a key acquisition for your platform.
As an entertainment talent agency or TV production company, you can use demand data to assess the popularity of your current shows and to identify opportunities to produce or acquire new content. By examining audience demand for "Futurama," you can observe the ascendancy of its popularity and identify trends in the comedy genre that resonate with audiences. You can also compare its performance in different global markets and leverage the data to enhance future content investments.
As a studio or content distributor, you can use demand data to optimize release strategies and pricing for shows like "Futurama." By analyzing demand trends in different markets around the world, you can adjust release schedules to capture peak demand periods and maximize viewership. You can also adjust pricing strategies based on the show's performance and demand data.
Lastly, as a linear network or pay TV network, demand data can help you make programming decisions based on a show's popularity. With "Futurama" reaching the peak rank of #10 in New Zealand and audience demand rising by 23.7% over the last month, the show has certainly gained a lot of traction. You can use demand data to decide which shows to keep in your programming lineup and which ones to drop, depending on their performance and demand trends.
In conclusion, demand data can provide valuable insights into content performance and audience engagement. By leveraging this data, entertainment executives can make more informed decisions about acquisition, distribution, and programming. Whether it is content valuation, subscriber acquisition or retention, optimal release strategy, market segmentation, or franchise development, demand data can help businesses make smarter investment decisions.
Futurama's travelability to New Zealand in the last 30 days is 34%, which means that the audience demand for Futurama is 34% of the demand in its country of origin, United States. Click through to another market to discover how well Futurama travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Futurama is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in New Zealand, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Futurama, for example, can be assessed for a market e.g. New Zealand, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been enhanced on Feb. 27, 2024, 1 p.m. PST using tv demand data from Parrot Analytics for Futurama in New Zealand. We provide our partners with deep media industry insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.