The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
How content valuation can assist in acquisition decisions:
"Game Of Thrones" has a demand value of 9.0 times the audience of the average show in New Zealand during July 2023. Using Parrot Analytics content valuation, executive decision-makers at an SVOD platform or linear network can determine its dollar value contribution to their platform/channel. This will enable these decision-makers to make informed acquisition and content bidding decisions. As "Game Of Thrones" has an exceptional global demand, it could be considered a strategic asset for a streaming platform since it drives significant viewer acquisition and retention. Therefore, content valuation can also be used to determine whether to invest in licensing an existing show, creating a spin-off, or investing in more original content.
How demand informs content distribution and programming decisions:
Since "Game Of Thrones" has an exceptional global demand, using demand data can inform programming and distribution decisions for studios and linear networks. For instance, using Parrot Analytics' demand data, linear networks or pay TV networks can plan a broadcast schedule that would maximize viewership in a particular region. Similarly, using demand data, content distributors can identify where they should license the show based on its popularity in each territory. The demand data can help them determine which markets have the highest demand for "Game of Thrones.", enabling them to target their distribution strategy more effectively.
How demand data informs content decisions:
Parrot Analytics' demand data helps TV series financing companies, entertainment talent agencies, and TV production companies to evaluate concepts for TV shows and identify opportunities to produce or acquire content that meets demand. For instance, they can use "Game Of Thrones" and their related titles to assess[ the genre popularity, identify gaps in the market demand, and generate ideas for shows that can emulate their success. Additionally, the demand analytics can be used to assess the impact of brand or talent partnerships on a show's success, which can be useful information for talent agencies that want to pitch their clients as part of an ensemble cast, or production companies that are identifying talent for their upcoming shows.
How demand data informs optimal release strategy:
Demand analytics can inform executives from OTT or SVOD platforms and Linear networks of the best release strategy for their content, which they can use to improve engagement. For "Game of Thrones," the demand spike in late July 2023 in New Zealand, indicates that releasing the show during this period could increase its viewership. Because the demand is exceptional globally, executives could also market their release through social media and digital channels to promote the show.
How demand uncovers under-monetized titles:
Parrot Analytics' demand data enables content distributors to find new opportunity markets for content distribution beyond the original broadcast. The exceptional global demand of "Game of Thrones" demonstrates how a title can create opportunity markets for content distribution or localization beyond its country of origin, generating revenue for the content distributors. Successful discovery of under-monetized content can be achieved by assessing the changes overtime in audience demand data for such titles.
Game Of Thrones's travelability to New Zealand in the last 30 days is 20%, which means that the audience demand for Game Of Thrones is 20% of the demand in its country of origin, United States. Click through to another market to discover how well Game Of Thrones travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Game Of Thrones is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in New Zealand, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Game Of Thrones, for example, can be assessed for a market e.g. New Zealand, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on Sept. 4, 2023, 2 p.m. PST using global tv demand metrics from Parrot Analytics for Game Of Thrones in New Zealand. We provide our partners with comprehensive television industry capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.