The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can help you make more informed decisions about content creation, acquisition, distribution, and programming. The insights provided by demand data can be used to understand what audiences are searching and clamoring for, giving a more complete picture of what is missing in the market, where there might be a potential mismatch with the audience, and if the content is performing well internationally.
For instance, let’s take a popular TV series, Good Omens, which has been performing exceedingly well across the globe. In New Zealand alone, demand for "Good Omens" is outstanding, with 24.2 times the audience demand of the average show in the country over the past 30 days. Using this insight, content executives can use the demand data to inform content valuation to determine how much to spend on producing or acquiring similar content to Good Omens. This ensures that they are making informed, data-driven decisions in relation to content creation and acquisition.
Additionally, demand data can be used to map local whitespaces or identify which genres are resonating most with an audience, thereby creating a more focused and targeted approach to content production and acquisition. Furthermore, executives can use the data to identify the most effective release strategy and pricing for content, as well as determine which titles are likely to be under-monetized and identify new opportunity markets for content distribution.
Using Good Omens as an example, we can see the show's outstanding audience demand and high travelability, indicating that the show has a high chance of performing well in international markets, making it an excellent acquisition target for SVOD platforms. Its longevity is also excellent, displaying a sustained level of audience demand over time, indicating its potential for longevity and raising its value in content valuation. The momentum of growth is also exceptional, indicating the show's growing popularity, indicating that marketing spend may not be required to maintain a steady audience base over the long term.
Further, Good Omens's franchise potential (spin-off potential) is outstanding, informing executives that they can monetize IP for the show through spin-offs or franchises. The excellent reach (the number of people expressing demand for a show), means that the show can attract various types of viewers from different segments, growing its audience base, and increasing its value in the content valuation process.
By examining the top 10 global markets where "Good Omens" is most in-demand over the last 30 days, we find that it outperforms the demand of the average TV show in each of those markets. Through analyzing these markets, executives can determine which countries to target for distribution and advertising campaigns, providing more value for the investment spent on the content.
In conclusion, a comprehensive understanding of demand data can help entertainment executives to make informed content, acquisition, distribution and programming decisions resulting in a data-driven and more effective strategy that could result in significant returns.
Good Omens's travelability to New Zealand in the last 30 days is 56%, which means that the audience demand for Good Omens is 56% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Good Omens travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in New Zealand as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Amazon Prime Video, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for New Zealand. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Good Omens.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as New Zealand to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Good Omens from partners like Amazon Prime Video.
Studios in New Zealand are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Good Omens? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as New Zealand, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Amazon Prime Video to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in New Zealand. Contact us now to leverage a return-focused selection criteria for title acquisition from Amazon Prime Video by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Good Omens. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Amazon Prime Video to fortify your competitive position in New Zealand. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Good Omens), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Amazon Prime Video by incorporating country-specific trend and market demand factors for all markets including New Zealand. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Good Omens, including those that have not even been released. Appeal to your target markets, including New Zealand, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Good Omens is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Good Omens also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in New Zealand, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Good Omens, for example, can be assessed for a market e.g. New Zealand, which can then be benchmarked against genre averages (e.g. Supernatural Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on Sept. 11, 2023, 9:52 p.m. PST using global demand metrics from Parrot Analytics for Good Omens in New Zealand. We provide our partners with extensive SVOD expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.
Argentina
Australia
Brazil
Canada
Chile
Colombia
Denmark
France
Germany
India
Ireland
Italy
Japan
Malaysia
Mexico
Netherlands
Norway
Philippines
Poland
Portugal
Russia
South Africa
South Korea
Sweden
Thailand
Turkey
United Kingdom
