The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can offer you valuable insights to make more informed decisions regarding your content strategy. Take the example of "Jujutsu Kaisen," an anime TV series, which shows us how demand data can reveal a TV series' performance across multiple dimensions and help make more informed content decisions.
First, let's consider content valuation. We know that Parrot Analytics' content valuation system is powered by global content demand and supply, and that demand data allows you to estimate a series' overall worth. Therefore, if you're looking to acquire or create a show like "Jujutsu Kaisen," demand data can help you determine its content valuation.
Next, let's look at programming decisions. Demand data allows you to assess a show's potential to drive subscriptions and retain viewers. With a show like "Jujutsu Kaisen," which has exceptional audience demand in multiple global markets, programming decision-makers can consider its popularity and potential cross-audience appeal when making programming decisions.
Demand data is also helpful in distribution decisions. With "Jujutsu Kaisen," we know that its travelability (international demand relative to its home market) is exceptional, suggesting that it could perform well in other markets. As such, distribution executives can use demand metrics to consider where to place or sell the show.
Finally, let's consider acquisition decisions. When evaluating a TV series for acquisition, demand data can be used to assess its potential success on your platform. With a show like "Jujutsu Kaisen," whose demand data shows that it has higher demand than 99.9% of all anime titles in New Zealand, talent acquisition executives can consider partnering with the show's creators, leveraging this popularity for greater success.
Overall, demand data offers a wealth of insights for various entertainment executives in making more informed content, distribution, acquisition, and programming decisions. "Jujutsu Kaisen's" exceptional audience demand, exceptional travelability, commitment to longevity, momentum, franchisability and reach makes it an appealing case study for more informed-demand driven content decisions in the global entertainment industry.
Jujutsu Kaisen (呪術廻戦)'s travelability to New Zealand in the last 30 days is 46%, which means that the audience demand for Jujutsu Kaisen (呪術廻戦) is 46% of the demand in its country of origin, Japan. Click through to another market to discover how well Jujutsu Kaisen (呪術廻戦) travels internationally.
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Acquire the best shows from partners such as JNN to fortify your competitive position in New Zealand. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Jujutsu Kaisen (呪術廻戦)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular JNN‘s Jujutsu Kaisen (呪術廻戦) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in New Zealand, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for JNN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jujutsu Kaisen (呪術廻戦), for example, can be assessed for a market e.g. New Zealand, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been amended on April 17, 2024, 2:03 p.m. PST using television demand analytics from Parrot Analytics for Jujutsu Kaisen (呪術廻戦) in New Zealand. We provide our partners with extensive television industry analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.