The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, looking at the exemplary performance of "Loki" in New Zealand can provide a clear understanding of how the show's demand data can inform content decisions, acquisition decisions, and distribution decisions. Firstly, looking at the show's demand provides valuable insight into content valuation, a key consideration when making decisions on budgets, and revenue potential. Parrot Analytics' content valuation system calculates the dollar value contribution of any title in any region using global demand and supply statistics. For example, the high demand for "Loki" in New Zealand means that it could be considered a strategic asset for a streaming platform, and its high value could be leveraged in negotiations for funding its production costs.
Additionally, the demand data for "Loki" can help inform acquisition and distribution decisions. Demand data helps in assessing the show's ability to drive subscriptions and mitigate churn, which is crucial for acquisition decisions. Looking at the show's travelability, it has exceptional international demand, indicating its potential to perform well in markets outside of its country of origin, making it an attractive acquisition for platforms looking to expand their global footprint.
For distribution decisions, examining the show's franchiseability, momentum, and longevity provide further insight into how it can be monetized beyond traditional distribution methods. The demand for "Loki" not only indicates its potential to increase engagement and attract new subscribers but also its spin-off potential which could be another source of revenue.
The demand data for "Loki" also provides valuable insight into programming decisions. For example, shows that have similar audiences or genres to "Loki," such as "Ahsoka," "Rick and Morty," and "The Mandalorian," could be given promotional or programming support to drive further engagement and increase retention. Furthermore, examining the show's performance in different markets can inform programming decisions for regional or country-specific content.
In conclusion, analyzing the demand data of "Loki" in New Zealand can provide key insights that entertainment executives can consider when making decisions on content, acquisition, distribution, and programming. Parrot Analytics' content valuation system, in conjunction with audience demand information, can help executives make informed decisions on how to invest their resources, monetize their content, and retain subscribers, ultimately contributing to their company's bottom line.
Loki's travelability to New Zealand in the last 30 days is 38%, which means that the audience demand for Loki is 38% of the demand in its country of origin, United States. Click through to another market to discover how well Loki travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in New Zealand, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Loki, for example, can be assessed for a market e.g. New Zealand, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been modified on Feb. 23, 2024, 1:01 p.m. PST using demand analytics from Parrot Analytics for Loki in New Zealand. We provide our partners with comprehensive OTT know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.