The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, leveraging demand data can help you make more informed decisions regarding content acquisition, distribution, and programming. By analyzing the audience demand for a particular show, you can evaluate its potential success and plan your content strategy accordingly.
In the case of "Mickey And The Roadster Racers (Mixed-Up Adventures)", the show had an outstanding level of audience demand in New Zealand, with 9.8 times the demand of the average show in the country over the last 30 days. This information suggests that the show could be a valuable asset for a streaming platform or linear network looking to acquire or program content to increase viewer engagement. Additionally, the show's increasing demand trend indicates that interest in the program is on the rise, making it a potentially valuable acquisition for long-term investment.
The Parrot Analytics content valuation system, powered by demand data, estimates the dollar value contribution of any title, to any platform, in any region. This system can help executives determine the appropriate amount to spend on content and assess a series' ability to drive subscriptions and reduce churn. Demand data can also give executives a sense of how much a show is worth to another platform, which can inform distribution and licensing decisions.
Demand data can also provide insights into a show's audience and how they engage with the content. By analyzing the show's affinities with other titles, executives can determine potential crossover appeal and identify other titles that may be valuable investments. By examining the show's performance across multiple demographics and regions, executives can map local markets and identify opportunities for global expansion.
In the case of "Mickey And The Roadster Racers (Mixed-Up Adventures)", the show's audience demand decreased in New Zealand by 44.4% in October. Analyzing this data can inform programming decisions, such as scheduling content strategically to maintain engagement among viewers.
Furthermore, by examining the show's performance on a rolling year basis, executives can identify trends and determine whether a show's popularity is waning or increasing. For example, "Mickey And The Roadster Racers (Mixed-Up Adventures)" experienced a 10.5% increase in peak demand in the last 30 days, indicating a potential surge in popularity that executives may want to capitalize on.
Finally, since "Mickey And The Roadster Racers (Mixed-Up Adventures)" has a significant franchisability potential, executives may want to consider spin-offs or franchises and invest in developing additional IP for the brand to further monetize its potential.
Overall, leveraging demand data can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. The example of "Mickey And The Roadster Racers (Mixed-Up Adventures)" in New Zealand illustrates how analyzing audience demand can provide valuable insights into a show's potential success and inform strategic decisions regarding content investment.
Mickey And The Roadster Racers (Mixed-Up Adventures)'s travelability to New Zealand in the last 30 days is 18%, which means that the audience demand for Mickey And The Roadster Racers (Mixed-Up Adventures) is 18% of the demand in its country of origin, United States. Click through to another market to discover how well Mickey And The Roadster Racers (Mixed-Up Adventures) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Mickey And The Roadster Racers (Mixed-Up Adventures) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in New Zealand, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mickey And The Roadster Racers (Mixed-Up Adventures), for example, can be assessed for a market e.g. New Zealand, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 28, 2024, 3:38 a.m. PST using global demand data from Parrot Analytics for Mickey And The Roadster Racers (Mixed-Up Adventures) in New Zealand. We provide our partners with comprehensive television industry analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.