The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand data is crucial for making content-related decisions. By examining the performance of "Minnie's Bow-toons," as an example, we can see how demand data can be applied to help make more informed content acquisition, distribution, and programming decisions.
One of the most significant takeaways from the audience demand data for "Minnie's Bow-toons" is that it is in high demand in both New Zealand and globally. The show has a demand of 8.1 times the average show in New Zealand during the last 30 days, with only 2.7% of all TV shows having this level of demand. Additionally, "Minnie's Bow-toons" ranks at the 99.5th percentile in the cartoon genre, indicating that it has higher demand than 99.5% of all cartoon titles in New Zealand. This data emphasizes how popular the show is and its potential value to content providers.
Demand data can also help executives determine the suitability of a show for various markets and, in turn, help inform content acquisition decisions. For example, comparing the show's performance in different global markets can provide useful insights. For "Minnie's Bow-toons", its primary market is the United States, where it achieved outstanding audience demand of 11.4x. Executives evaluating the show's acquisition may need to consider its performance in other global markets to determine its international potential.
Another aspect of audience demand data that executives should consider is a show's momentum. For "Minnie's Bow-toons," its momentum is outstanding, indicating a fast growth pace. A show with good momentum can help generate word-of-mouth and social media buzz, which can drive popularity and increase longevity.
Content distribution decisions can also benefit from audience demand data. Evaluating the market's performance and potential travelability can help executives identify where to promote and distribute content, and the potential returns for distribution in specific territories. In the case of "Minnie's Bow-toons," the show achieved a demand of 50% of the demand in its country of origin, indicating good travelability.
Moreover, audience demand data for TV shows like "Minnie's Bow-toons" offers invaluable insights into programming decisions. By analyzing demand, executives can identify which shows are most suitable for their target audiences and the shows likely to attract and retain subscribers. For example, "Minnie's Bow-toons" has been increasing its demand recently, indicating that it may continue to perform well and be an option to incorporate into programming.
Finally, content valuation is another vital aspect of audience demand data for entertainment executives to consider. Using global content demand and supply, Parrot Analytics' content valuation system is powered by demand data. It can help determine the dollar value contribution of any title to any platform in any region. Demands for shows indicate their potential revenue, and content with high demand is more valuable, increasing their chances of profit when monetizing the content.
In conclusion, by carefully analyzing audience demand data, executives can make more informed decisions about content acquisition, distribution, and programming. By leveraging data, executives can better understand viewers' preferences and behavior, make data-driven cost-benefit calculations, and ultimately choose content that maximizes their ROI and benefits their respective end goals.
Minnie's Bow-toons's travelability to New Zealand in the last 30 days is 20%, which means that the audience demand for Minnie's Bow-toons is 20% of the demand in its country of origin, United States. Click through to another market to discover how well Minnie's Bow-toons travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in New Zealand, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Junior and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Minnie's Bow-toons, for example, can be assessed for a market e.g. New Zealand, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:04 p.m. PST using global demand analytics from Parrot Analytics for Minnie's Bow-toons in New Zealand. We provide our partners with valuable television series analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.