The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it can be challenging to make informed decisions about content acquisition, distribution, and programming. However, with the use of demand data, like that provided by Parrot Analytics, these decisions become much easier. Using the recent analysis of "Only Murders In The Building" for the month of October 2023 in New Zealand, let's explore how demand data can be used to make more informed content decisions.
Content valuation is an important aspect of an entertainment executive's decision-making process. Using demand data from Parrot Analytics, a TV executive can determine the economic value of any title. For "Only Murders In The Building", with 13.6 times the audience demand of the average show in New Zealand over the last 30 days, its demand is outstanding. This is an indication of its high value and potential for monetization. Knowing the value of a title can enable an executive to determine how much to spend on content acquisition or production, and assess the ROI of a specific title for any given platform.
Another important use of demand data is in content distribution and programming decisions. For instance, examining the top 10 global markets where "Only Murders In The Building" is most in-demand over the last 30 days reveals that it outperforms the demand of the average TV show in each of these markets. The United States is "Only Murders In The Building"'s number one market globally, with exceptional audience demand of 22.5x in that market. An entertainment executive can use this information to determine the best regions to distribute or program the title. Demand data can also reveal the popularity of different genres, the most popular stars, and key elements of the content that resonate with audiences. An executive can, therefore, determine which content to acquire or produce to maximize engagement and grow their audience.
Demand data can also inform marketing decisions. Parrot Analytics' demand data can uncover under-monetized titles, find new opportunities for content distribution, and provide insight into how to optimize pre-release marketing campaigns. For example, although demand for "Only Murders In The Building" decreased by 26.8% in New Zealand during October, demand spiked in late October 2023, which could inform marketing decisions for upcoming episodes of the show.
Finally, demand data can also help with subscriber retention and acquisition, as well as audience expansion and monetization. An entertainment executive can use demand data to determine which titles are in demand by their current audience and which titles will attract new subscribers to their platform. In the case of "Only Murders In The Building", it is popular globally, with diverse appeal across different markets. This means the title has the potential to help grow and retain subscribers for streaming platforms, from linear networks to SVOD platforms.
In conclusion, demand data is a critical tool that can enable entertainment executives to make more informed content decisions, whether it be content valuation, distribution, programming, marketing, subscriber retention, subscriber acquisition, audience expansion, or monetization. By using demand data analytics, executives can understand the value of their content, optimize their marketing campaigns, retain and attract new subscribers, and ultimately grow their business.
Only Murders In The Building's travelability to New Zealand in the last 30 days is 33%, which means that the audience demand for Only Murders In The Building is 33% of the demand in its country of origin, United States. Click through to another market to discover how well Only Murders In The Building travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in New Zealand as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Hulu, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for New Zealand. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Only Murders In The Building.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as New Zealand to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Only Murders In The Building from partners like Hulu.
Studios in New Zealand are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Only Murders In The Building? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as New Zealand, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Hulu to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in New Zealand. Contact us now to leverage a return-focused selection criteria for title acquisition from Hulu by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Only Murders In The Building. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Hulu to fortify your competitive position in New Zealand. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Only Murders In The Building), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Hulu by incorporating country-specific trend and market demand factors for all markets including New Zealand. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Only Murders In The Building, including those that have not even been released. Appeal to your target markets, including New Zealand, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Only Murders In The Building is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Only Murders In The Building also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in New Zealand, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Only Murders In The Building, for example, can be assessed for a market e.g. New Zealand, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on Nov. 29, 2023, 1:01 p.m. PST using demand data from Parrot Analytics for Only Murders In The Building in New Zealand. We provide our partners with smart OTT capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.
Argentina
Australia
Brazil
Canada
Chile
Colombia
Denmark
France
Germany
India
Ireland
Italy
Japan
Malaysia
Mexico
Netherlands
Norway
Philippines
Poland
Portugal
Russia
South Africa
South Korea
Sweden
Thailand
Turkey
United Kingdom
