The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is imperative to make informed decisions about content acquisition, distribution, and programming. This is where demand data comes in, and the analysis of "Reservation Dogs" for the month of October 2023 in New Zealand perfectly illustrates its importance.
Firstly, demand data can help you understand a content's valuation. In the case of "Reservation Dogs," its demand of 8.9 times the average over the last 30 days reflects its outstanding popularity in New Zealand. Also, the fact that it only makes up 2.7% of all TV shows with this level of demand shows its value and how it performs compared to other shows in the market. If you are considering acquiring this show, you can use its demand data to determine its financial worth and the ROI it could bring to your platform. Additionally, demand data can help you determine the types of content that appeal most to your audience and where your marketing spend should go in terms of programming and promotions.
Furthermore, demand data allows for effective genre-specific or audience-specific decision-making. Through its ranking at the 99.7th percentile in the crime genre, in October, it is clear that "Reservation Dogs" has a higher demand than 99.7% of all crime titles in New Zealand. As an entertainment executive, you can use this information to understand your audience's taste in content and recommend similar titles that would resonate with them. Also, the insight that "Reservation Dogs" has higher demand than "What We Do In The Shadows" and "It's Always Sunny in Philadelphia" amongst other related titles offers a comparison standpoint as you decide which shows to acquire and add to your catalog.
Demand data can also aid in deciding on the release strategies for upcoming titles. With the observation that demand for the show increased in New Zealand by 3.3% in late October, you can deduce that the show's marketing campaign was effective and helped to drive interest in the show. It thus represents a potential profitable use of your marketing spend on similar upcoming shows.
Finally, the analysis indicates that "Reservation Dogs" has a good global performance, with high travelability, longevity, momentum, franchisability, and reach. As an entertainment executive, you can use these metrics to prioritise the distribution of the show and related spin-offs or additional seasons in countries where the show is highly demanded.
In conclusion, demand data from Parrot Analytics enables entertainment executives to make informed decisions about content acquisition, distribution, and programming. The analysis of "Reservation Dogs" for the month of October 2023 in New Zealand shows how its demand data is useful in valuing content globally, understanding audience preferences and interests, determining release strategies for upcoming titles, and prioritizing distribution and related spin-offs or additional seasons in countries where the show is highly demanded.
Reservation Dogs's travelability to New Zealand in the last 30 days is 26%, which means that the audience demand for Reservation Dogs is 26% of the demand in its country of origin, United States. Click through to another market to discover how well Reservation Dogs travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in New Zealand, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Reservation Dogs, for example, can be assessed for a market e.g. New Zealand, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 18, 2024, 2:01 p.m. PST using television demand data from Parrot Analytics for Reservation Dogs in New Zealand. We provide our partners with comprehensive television series analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.