The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data provides entertainment executives with valuable insight on how to make informed content, acquisition, distribution, and programming decisions. In the context of "Saturday Night Live" in October 2023 in New Zealand, demand data can help answer questions about the show's impact on their platform, the types of content that audiences want, and how they can optimize their programming strategies.
Firstly, "Saturday Night Live" has exceptional demand, as shown by its 13.1 times the audience demand of the average show in New Zealand over the last 30 days and its increase in demand over the past 90 days. By understanding "Saturday Night Live's" exceptional demand metrics, entertainment executives can leverage this information to value this type of content and make informed decisions in terms of budget allocation or acquisition.
Secondly, exploring the show's affinity insights provides executives with more knowledge about the show's appeal by discovering the other shows that "Saturday Night Live" audiences enjoy. For example, they can explore the titles such as "Bob's Burgers" and "Last Week Tonight with John Oliver" to understand the themes that their audiences respond to and make informed programming decisions based on that data.
Thirdly, "Saturday Night Live's" performance in other markets such as the US, Canada, the UK, Germany, Netherlands, Australia, France, Sweden, and China informs executives about the show's potential, impact, and reachability in those regions. Using this information, executives can make informed decisions about content acquisition, distribution, and marketing strategies. For example, they can leverage the show's exceptional demand in other parts of the world to analyze the market trends and allocate their budget accordingly.
Fourthly, the show's Parrot Pulse across six dimensions provides entertainment executives independent measurements and insights into the show's global performance. By analyzing its worldwide audience demand, travelability, momentum, franchisability, reach, and longevity, executives can better understand the show's international growth potential, spin-off potential, audience appeal, and long-term engagement.
Overall, by using demand data to analyze "Saturday Night Live's" performance in New Zealand and globally across different dimensions, entertainment executives can make informed decisions related to content strategy, acquisition, distribution, and programming. Demand data can help executives understand their audiences, optimize their content catalog, and create better engagement with their subscribers.
Saturday Night Live's travelability to New Zealand in the last 30 days is 22%, which means that the audience demand for Saturday Night Live is 22% of the demand in its country of origin, United States. Click through to another market to discover how well Saturday Night Live travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Saturday Night Live is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in New Zealand, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Saturday Night Live, for example, can be assessed for a market e.g. New Zealand, which can then be benchmarked against genre averages (e.g. Sketch Comedy), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 19, 2024, 2 p.m. PST using global tv demand data from Parrot Analytics for Saturday Night Live in New Zealand. We provide our partners with comprehensive television capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.