The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The outstanding audience demand for "Sex Education" in New Zealand, as well as in other global markets, signifies that this show has the potential to be a valuable asset for any streaming platform or linear network. Content valuation using demand data can help TV executives determine the worth of the show in a given region, and assess the show's ability to drive subscriptions and retain viewership. Additionally, content valuation may help determine how much to spend on content and estimate the show's ROI for a particular platform.
By examining the popularity of "Sex Education" in New Zealand, TV executives can make more informed content acquisition and distribution decisions. They can use demand data to determine which shows have a dedicated but small fandom versus those that appeal to a wider group of people, and thus have the potential to attract new subscribers. Furthermore, audience demand can help inform optimal release strategies and pricing for the show.
TV executives can also use demand data to identify taste clusters and test scalable concepts, for example, in choosing talent or brand partnerships that can expand the show's audience. The outstanding demand for "Sex Education" across various global markets also indicates its franchisability and potential for spin-offs, which can further monetize its IP.
Demand data can also answer questions such as how popular the show is relative to market averages, which genres are resonating most with its current audience, and what other shows fans of "Sex Education" are also watching. This information can inform programming decisions, such as deciding whether to renew or cancel the show, or which other shows to acquire or produce.
Finally, the Parrot Pulse for "Sex Education" offers additional comprehensive insights on the show's global performance across six dimensions, from audience demand to franchisability and reach, allowing TV executives to make data-driven decisions.
Sex Education's travelability to New Zealand in the last 30 days is 19%, which means that the audience demand for Sex Education is 19% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Sex Education travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Sex Education is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in New Zealand, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sex Education, for example, can be assessed for a market e.g. New Zealand, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:04 p.m. PST using demand metrics from Parrot Analytics for Sex Education in New Zealand. We provide our partners with comprehensive OTT competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.