The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, understanding how to leverage demand data can give you key insights that will help you make informed content, acquisition, distribution, and programming decisions. To demonstrate this, we will use the TV series "The Eric Andre Show" in New Zealand during August 2023.
One way that demand data can be used is to value content. By analyzing the demand for "The Eric Andre Show" in New Zealand over the past 30 days, we can see that the show has 8.3 times the audience demand of the average show in the country, which is outstanding. Additionally, the show ranks in the 99.9th percentile in the reality genre, indicating its high demand relative to other similar shows. By comparing its performance over the past 90 days, we can see that the show's demand is increasing.
Demand data can also help with acquisition decisions. For instance, if you are looking for content that would be a good fit for your OTT platform or SVOD platform in New Zealand, seeing that "The Eric Andre Show" has outstanding demand in the country would let you know that it is a show worth considering for acquisition.
In terms of programming decisions, examining "The Eric Andre Show" audience makes it possible to see which other shows are popular with its audience as well. In this case, shows like "Rick And Morty" and "South Park" stand out. Accordingly, the executives could consider grabbing the rights to these shows or investing in content that similar audiences might be interested in. Additionally, by identifying which genres are more popular in New Zealand, executives could decide to focus on producing more content in these genres.
When it comes to distribution decisions, analyzing the travelability of "The Eric Andre Show" could inform international distribution and marketing strategies. For instance, we find that only 42% of this show’s demand in New Zealand is from its country of origin, the United States, which suggests that the show has good international appeal.
Finally, demand data can be used to answer questions related to subscriber acquisition and retention. In this case, if an executive is looking to retain their current audience and also trying to bring in new subscribers, "The Eric Andre Show" and its related shows could be promotional targets for the platform or network in order to grab the attention of fans of the show. Alternatively, if you wanted to attract new viewers, using the insights from demand would let you know which TV genres have the largest demand for attention in New Zealand.
In conclusion, demand data provides valuable insights for making informed content, acquisition, distribution, and programming decisions. Parrot Analytics' data showcases the immense popularity of "The Eric Andre Show" in New Zealand and also its global appeal, traveled and spun-off potentials, and sustainability, which could aid industry executives in developing strategic partnerships and creating impactful TV content that meets their audiences' preferences across markets.
The Eric Andre Show's travelability to New Zealand in the last 30 days is 26%, which means that the audience demand for The Eric Andre Show is 26% of the demand in its country of origin, United States. Click through to another market to discover how well The Eric Andre Show travels internationally.
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Acquire the best shows from partners such as Adult Swim to fortify your competitive position in New Zealand. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Eric Andre Show), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Adult Swim‘s The Eric Andre Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in New Zealand, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Eric Andre Show, for example, can be assessed for a market e.g. New Zealand, which can then be benchmarked against genre averages (e.g. Satire), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using tv demand content analytics from Parrot Analytics for The Eric Andre Show in New Zealand. We provide our partners with extensive SVOD capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.