The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed content, acquisition, distribution, and programming decisions. This is where demand data comes in handy. By leveraging Parrot Analytics' demand data, you can track the performance of your content and make strategic decisions. Allow us to demonstrate how demand data for "The Mandalorian" in October 2023 in New Zealand provides actionable insights that inform critical decisions.
Content Valuation: One of the questions that Parrot Analytics' demand data helps answer is content valuation. In this case, we can use the demand for "The Mandalorian" to ascertain its worth. With 11.9 times the audience demand of the average show in New Zealand over the last 30 days, demand for "The Mandalorian" is exceptional. This means that this show has immense value, much more than an average show airing in New Zealand. Parrot Analytics' content valuation system can use this information to reveal the dollar value contribution of any title, to any platform, in any region.
Acquisition Decisions: Demand data is essential when making acquisition decisions. Parrot Analytics' demand data helps determine what type(s) of content to acquire or produce. In this case, we can analyze the demand for "The Mandalorian" in New Zealand. During October 2023, audience demand for the show increased by 8.8% in New Zealand. Additionally, the show's demand has been increasing recently. This information suggests that "The Mandalorian" may be a good acquisition target for entertainment companies in New Zealand.
Programming Decisions: Demand data also helps inform programming decisions. For instance, knowing that there is a high demand for action content in New Zealand's market can inform program planning. In October 2023, "The Mandalorian" ranked at the 99.7th percentile in the action genre, which means that this show has higher demand than 99.7% of all action titles in New Zealand. Therefore, adding more action titles to programming could prove beneficial.
Distribution Decisions: Knowing where a show has high demand is crucial in making distribution decisions. In this case, we can determine the show's top 10 global markets where it is most in-demand over the last 30 days. The United States is "The Mandalorian"'s number one market globally, with an exception audience demand of 19.4x. The show also outperforms the demand of the average TV show (1x) in each of these markets, with demand being outstanding. This information can help entertainment companies determine which geographies to target when distributing the show.
In conclusion, Parrot Analytics' demand data provides valuable insights for decision-making in the entertainment industry. Analyzing the demand for "The Mandalorian" in October 2023 in New Zealand reveals the exceptional value of the show, indicates it may be a good acquisition target, provides insights on programming decisions, and highlights the top markets to target when distributing the show. Entertainment executives that leverage demand data have a potentially critical analytic edge when making decisions.
The Mandalorian's travelability to New Zealand in the last 30 days is 32%, which means that the audience demand for The Mandalorian is 32% of the demand in its country of origin, United States. Click through to another market to discover how well The Mandalorian travels internationally.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in New Zealand. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Mandalorian), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney+ by incorporating country-specific trend and market demand factors for all markets including New Zealand. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Mandalorian, including those that have not even been released. Appeal to your target markets, including New Zealand, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s The Mandalorian is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in New Zealand, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Mandalorian, for example, can be assessed for a market e.g. New Zealand, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 18, 2024, 12:49 p.m. PST using television demand content from Parrot Analytics for The Mandalorian in New Zealand. We provide our partners with meaningful TV series expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.